08/07/2026
Sony made headlines.
Domino's made the moment.
When Sony announced the shift away from physical PlayStation discs, Domino's responded with a simple joke about "digital pizzas"—and turned someone else's news into millions of views.
That's the power of reactive marketing.
You don't always need a bigger budget to win attention. Sometimes you just need to be paying attention.
At LMTLSS, we believe the brands that move first often get remembered the longest.