07/09/2025
Holy "Purple" Cow.. This Southwest Airlines Story Will BLOW Your Mind!
This video kicks off something new I'm calling the Purple Power Play of the Day inspired by Seth Godin's Purple Cow book.
Because ordinary doesn't get shared. Extraordinary does.
A lot of businesses get trapped in a field of “beige”... where playing it safe and setting the cruise control leads straight to unremarkable and forgettable.
But the brands that blow up? They find their purple.
Today’s story is about a Buzz Lightyear toy… a Southwest Airlines employee… and a viral moment that reached over 158,000 hearts.
But more than that... it’s a blueprint for how to go from average to WOW in your customer service.
What if your business started creating experiences so remarkable, people couldn’t help but talk about them?
Watch the story. Be inspired. Then go make someone’s day unforgettable.