Black Creek Innovations

Black Creek Innovations Let's grow together. https://stan.store/linaywilliams Consulting, design and events.

Marketing tips for small businesses

My name is Linay and I help small business owners scale their business through easy-to-implement, cost-effective marketing strategy.

Caught up with Shelby Lovelace of The Good Babes Co on the Unbridled Podcast. Not only did I leave inspired and ready to...
08/24/2026

Caught up with Shelby Lovelace of The Good Babes Co on the Unbridled Podcast. Not only did I leave inspired and ready to conquer anything, she also had a fun announcement to share. Go check out what’s happening this week on The Good Babes Co for some exciting news!

Let’s talk marketing ethics - especially in how it relates to misleading consumers. My husband and I raise cattle. We kn...
06/02/2026

Let’s talk marketing ethics - especially in how it relates to misleading consumers.

My husband and I raise cattle. We know where our food comes from and we know what it takes to get it to your plate. Because consumers are so detached from where their food comes from, marketers (who shall not be named) have taken full advantage by using terminology that is misleading and confusing.

Grass fed, vegetarian fed, antibiotic free milk, etc. are added labels meat to make you buy and mislead you from what that animal was actually fed or how it was raised. Milk is ALWAYS antibiotic free. Grass fed doesn’t always mean that the animal exclusively ate grass. Vegetarian fed is just weird. Stop using that label.

This is not meant to scare you - the US has an incredibly safe food system due to USDA and FDA regulations. However, it is meant to make you think past the flashy label that prompts you to buy. Read further or do a quick Google search.

If you’re a marketer in the food or ag industry, I challenge you to put more creative effort in to creating labels. If you’re a consumer, put some effort in to understanding where your food comes from. There is a lot of bad info out there about farmers and ranchers, but there are also a lot of marketers creating the distrust in the first place.

06/01/2026

So often, we talk ourselves out of our biggest goals, dreams and ideas because of difficulties from our past. “Well I already failed at that once” becomes an excuse. “I can’t because…” becomes a cop out.You start believing the lies others have told you. You start believing the lies you’ve told yourself. If you’re called to something, chase it. Use your talents and experiences to serve others - to help others avoid those same mistakes. Your failures have made you an expert, I dare you to take the leap. Go live Unbridled.

Are you eagerly expecting God to act upon that thing you’ve been praying for? Are you ready to spring into action?
05/30/2026

Are you eagerly expecting God to act upon that thing you’ve been praying for? Are you ready to spring into action?

Highlights from Day 1 of the Leadership Summit:- explained how to leverage networking as an opportunity to serve other...
05/21/2026

Highlights from Day 1 of the Leadership Summit:

- explained how to leverage networking as an opportunity to serve others rather than just ourselves.

- Carolyn Arendt encouraged entrepreneurs to “turn rejection into redirection”

- inspired us all as a rancher, real estate owner, community advocate and more as she does it ALL out in Cali

05/18/2026

I see you. Social media is a huge struggle for a TON of people trying to grow their business. The good news? You don’t have to be on all of them.

Once you understand who your audience is and where they consume content, you will be able to decide on 1-2 platforms - then go all out.

Social media is a POWERFUL tool for reaching a massive audience group, no matter how small your niche may feel. So pick 1 or 2 and run with it.

If you need help understanding what to post, how to post, how to automate, and how it can grow your business, grab the Goal Aligned Growth System at my link in bio. It’s worked for other small biz owners for a decade and it can work for you, too.

05/15/2026

Do this BEFORE you start running ads.

1. Write a HOOK that gets your audience’s attention. Speak to their pain points, passion points, goals, humorous daily struggles - whatever fits your brand and audience.

2. You have 1-2 seconds to stop their scroll. Make it count with engaging, eye catching creative. You don’t have to do a trendy dance (but you totally can), just peak their interest enough to read/hear what you have to say.

3. Every effective ad has a CTA (call-to-action). If you’re asking them to go to a landing page to learn more, buy, sign up, etc., then make that page easy to use, clean, and accurate.

If this is overwhelming, it’s ok. You’re not alone. It absolutely fills my cup 🍷 to help business owners scale their businesses, so I created the SCALE system. It’s in my Goal Aligned Growth guide. Grab it at link in bio! 🌈

05/14/2026

Some days we’re just trying to survive.

Address

Lubbock, TX
79403

Telephone

(830) 426-9967

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