Innovadora Marketing

08/13/2026

One of our clients has officially entered the TikTok era!

Follow Ortho MA for helpful orthopedic tips, behind-the-scenes moments and a little fun from the team keeping Western Massachusetts moving.

Go give them a follow and show them some love!

13 Followers, 0 Following, 18 Likes - Watch awesome short videos created by orthomaurgentcare

08/11/2026

A year ago, I trusted myself enough to begin.

I did not have every detail figured out. I simply knew I wanted to build something that felt different: strategic, personal, creative and rooted in relationships.

That decision became Innovadora Marketing.

This first year has been filled with incredible clients, community partnerships, brand launches, event days, big ideas, last-minute pivots, cars packed with supplies and more Diet Coke than I should probably admit.

I have had the privilege of helping businesses find their voice, show up with confidence and turn “we should really do something with this” into an actual plan.

But this year has also taught me something important: trusting yourself does not mean the doubts disappear. It means believing the idea deserves a chance anyway.

To every client who trusted me, every person who made an introduction, shared a post, offered encouragement or cheered me on, thank you. You helped turn one brave beginning into a year I am incredibly proud of.

Innovadora means innovative woman, and this journey has reminded me that big things do not always begin with a giant leap. Sometimes, they begin with one small step and enough trust in yourself to take it.

One year in, and I am more excited than ever about what comes next.

Small Steps. Big Strategy. And we are just getting started.

08/03/2026

Your clients may not remember every detail, but they will remember how you made them feel.

Every email, interaction and follow-up shapes their experience with your brand.

Ready to create a client experience worth remembering? Let’s talk.

07/31/2026

Some days, marketing looks like strategy meetings, content planning and campaign ideas.

Other days, it looks like a car packed with everything needed to bring an office space to life.

Because your brand is not just what people see online. It is also how they feel when they walk through your doors.

From the signs on the walls to the details on the desks, every piece helps tell your story and create an experience that feels intentional, welcoming and completely on brand.

Today’s mission: unload the car and make some marketing magic happen.

Ready to make your office feel as intentional as your brand? Let’s bring your space to life.

Small Steps. Big Strategy. And occasionally, a very full car.

07/24/2026

It's tempting to hit pause when summer gets busy. Vacations, events, and changing schedules can make marketing feel like one more thing on the list.

But here's the reality: your audience hasn't stopped scrolling.

Summer is actually one of the best times to build familiarity with your brand. Share the behind the scenes moments, celebrate your team, highlight happy customers, and show what makes your business different.

You don't have to post more. You just have to keep showing up.

Future you will be thankful when fall rolls around and your audience already knows exactly who to call.

What does your business have planned for the rest of the summer?

07/16/2026

Ever notice that when you travel, you pay attention to everything?

In Japan, it wasn't just the food, the temples, or the trains that stood out. It was the experience. Every detail felt intentional. Signage. Packaging. Customer service. The way businesses made people feel.

As a marketer, I couldn't turn it off. I came home with way more than photos. I came home with ideas.

The best brands don't just sell a product or service. They create an experience people remember.

That's the kind of marketing I love building.

07/11/2026

We’re proud to announce that our Director of Operations, Irene Costello, has earned the Certified Association Executive (CAE) credential, the highest professional designation in association management.

Awarded by the American Society of Association Executives (ASAE), the CAE recognizes deep expertise across governance, strategy, finance, membership, and operations. It is rigorous by every measure.

Irene has helped shape this organization into what it is today. She has led the onboarding of new association clients, built the systems that sustain our growth, and guided our transition to Canopy.

As President & CEO Emily Leonczyk put it: “Irene has played a defining role in shaping Canopy into the company we are today. She sees where we’re going without losing sight of what it takes to get there, bringing equal attention to strategy, people, and ex*****on. She leads by example, and her leadership is woven into our culture, the way we serve our clients, and the standard we hold ourselves to every day. Earning her CAE reflects what I've always admired about Irene: she never stops learning, she's always looking for ways to make organizations stronger, and she builds relationships that earn trust and make people want to work alongside her.”

Read the full announcement: https://bit.ly/4pengdT

07/11/2026

07/08/2026

Innovadora had the honor of helping Rick's Place, Inc. plan their ribbon cutting celebration, marking an exciting new chapter for an organization that means so much to our community.

Behind every event is a story, a mission, and a group of people working hard to make an impact. Rick’s Place continues to provide an incredible space of support, connection, and healing for children and families navigating grief.

Congratulations to the entire Rick’s Place team on this special milestone. Grateful to have played a small part in bringing this celebration to life.