434 Marketing

01/20/2026

We’re casting couples in their 30s–50s for upcoming lifestyle shoots and would love to feature you and your significant other.

✨ No experience required
✨ Shoots will take place in Lynchburg, Virginia or surrounding areas
✨ This is a paid gig

Apply here or share this post with someone you know who may be interested! https://434marketing.bamboohr.com/careers/40

12/18/2025

If you want stay visible to your audience in the year ahead, start with the vocabulary that’s shaping search and content strategy:

SEO = Search Engine Optimization
AIO = Artificial Intelligence Optimization
AEO = Answer Engine Optimization

These three acronyms will influence how your content gets found, understood, and trusted in 2026.

If you’re planning ahead, our free white paper breaks down what each one means — and how to prepare.

Grab your copy and get ahead of the curve.

12/09/2025

Can you believe it's almost 2026? We can't either 🤯

As you start mapping out goals for 2026, it’s the perfect time to pause, reflect, and refocus your marketing strategy. Whether it’s reworking your message, realigning your goals, or rethinking how you connect with your audience — we’d love to be part of the conversation ✨

12/08/2025

We help you make marketing make sense.

At 434 Marketing & Consulting, we help brands define what they want to say and build the strategy to say it well — through websites, campaigns, and content that speak directly to the right audience.

Through collaborative workshops, smart planning, and thoughtful ex*****on, we help businesses communicate with purpose and show up with confidence.

Sound like something you’ve been looking for? Let’s chat.

12/04/2025

OKRs and KPIs work best when they’re working together.

OKRs give you a clear direction — where you’re headed and how you’ll know when you get there.

KPIs help you track and measure ongoing performance — how things are going right now.

When you use both, you’ll be set up for success and forward motion.

At 434, we lean on OKRs to push ourselves and KPIs to keep our projects grounded and on track.

Swipe through to explore how these two frameworks complement each other and how they can shape your next website, campaign, or strategic plan ➡️

11/19/2025

Our CEO, Jennifer Slightham, sat down with Julie Wheeler recently to discuss advancements in AI and what that means for your brand.

We would love to talk with you about your 2026 strategic goals and how we can help you meet your customers wherever they are searching for you! DM or comment below for a link to schedule with Jen.

And if you're looking for quick wins you can do yourself, check out our recent DIY article: https://www.434marketing.com/blog/3-things-small-businesses-can-do-today-to-improve-their-website-for-seo-and-aeo/

On this week's episode of Business & Beyond, CEO and President Julie Wheeler sits down with Jennifer Slightham, President of 434 Marketing, to discuss the ke...

10/31/2025

Many consulting firms stop at strategy. They tell you what to do, then move on 👻

But we’ve seen how that story ends: great ideas fade, momentum disappears, and everyone’s left wondering what happened.

Talk about 🎃 spooky 🎃

At 434, we don’t ghost our clients, we partner with them. From strategy to ex*****on to reflection, and we’re here to make sure your marketing drives results.

10/29/2025

If you work with us, you know we’ll ask you a whole lot of questions.

What are your goals?
Who is your target audience?
How does your offering make a difference?

We ask these questions (and more) because your answers matter. Curiosity is woven into the fabric of 434, and our desire to understand who you are and who you’re trying to reach helps us better guide you toward success.

10/06/2025

In the last year, you've probably heard (even in an offhand comment) that SEO is dead, but we have to disagree with that.

Does AI make it harder to get your content in front of users?
Yes.

But is it impossible?
No.

At 434, we're seeing a major shift in how users search and if you want your piece of the pie, we're sharing all our tips and tricks in a free guide. DM us or comment and we'll send it your way 💫

https://www.434marketing.com/lp/how-ai-is-changing-seo-in-2025/

09/30/2025

If your marketing efforts feel disconnected — or like they’re running on autopilot — it might be time to bring in a partner.

At 434, our marketing consulting services are built for organizations that need help aligning their efforts, clarifying their message, and building a plan they can actually follow.

DM us or comment if you'd like to learn more!