04/14/2026
Winning new business starts with understanding who the audience really is, where they are, and how to get their attention to move them into and through sales.
We handle that in Quadrant One — pre-sales — focusing on things like audience personas, content strategy for trade shows and social media, and unique strategies that align with the audience.
It’s also important to stay consistent. There’s a company I was thinking about the other day that used to be very active on LinkedIn across many of their employees, and today, I hardly ever see updates from them except maybe from their CMO. This is a $19B company. It’s simply not enough, and not something you can skimp on.
Most of your audience is right here on LinkedIn if you’re in B2B. You have to have a strong presence, and ideally it’s 2–3 pieces of content per day.
Three things you should focus on:
1️⃣ Give the sales team the right assets to sell to your audience and create a linear path from handoff to closed deal. Arm them with what they need at every stage and let them pursue all active deals.
2️⃣ Create a content strategy for LinkedIn and trade shows that has an objective and moves the audience to the next step. Connect it all and ensure it leads to booked calls for sales.
3️⃣ Work on the site, newsletters, LinkedIn, Reddit, and vertical short videos to build a better AI/GEO strategy so your content and insights are discoverable and recommended.
These will drive new opportunities for sales, and from there, you can work on systems to help them sell and close.