CakeCommerce

09/30/2026

Your ads got the click.
Then your landing page lost the customer.

When paid media is driving traffic but conversions aren’t keeping pace, increasing spend may only make the problem more expensive.

The better question: What happens after someone clicks?

See how landing page optimization can help turn more paid traffic into customers:

Your ads can win the click and still lose the customer. When paid media generates qualified traffic but conversions fail to follow, the problem may not be the campaign itself. The disconnect can happen after the click, when the ad promise, landing page experience, and path to purchase don’t work t...

09/22/2026

Your influencer campaign got great engagement.
But did it actually sell anything?

Beauty and wellness brands need to look beyond likes, reach, and engagement when evaluating creator performance.

The real opportunity comes from understanding which creators and content actually influence revenue—and using those learnings across the broader marketing strategy.

Overindexing on engagement rate, reach, and aesthetic alignment is what beauty and wellness brands get wrong about influencer marketing ROI. Relying too heavily on these vanity metrics doesn’t support sustainable, long-term influencer marketing ROI. eCommerce beauty/wellness brands should instead ...

09/16/2026

Getting the first purchase is expensive.
Getting the second shouldn’t require starting from zero.

For beauty and wellness brands, the post-purchase experience can be one of the biggest opportunities to drive repeat purchases, increase customer value, and build more profitable growth.

See what a stronger retention strategy looks like:

The 48 to 72 hour period after customers receive a product is the post-purchase experience that most eCommerce brands ignore. A crucial timeframe for any eCommerce post-purchase retention strategy, beauty/wellness brands cost themselves repeat revenue when they don’t seize the moment. During this ...

09/10/2026

Holiday campaigns may peak in November, but the work that makes them successful starts much earlier.

September is the time to test creative, strengthen your customer journey, build audiences, and figure out what deserves more budget before competition gets expensive.

Waiting until Q4 is already underway? That’s the risky strategy.

Q4 is often won in September because the work brands complete before peak holiday competition can determine how efficiently they scale later in the season. As competition intensifies heading into Black Friday and Cyber Monday, advertising costs can rise significantly, making late-stage testing more....

09/04/2026

Sometimes rising CAC isn't a creative problem.

If your tracking is incomplete, your best customer data isn't reaching your ad platforms, or your CRM and paid media aren't connected, you're asking Meta and Google to optimize with an incomplete picture.

Before spending more, make sure your data is actually working for you. See what to audit first

Rising CAC, combined with declining paid media performance, is your eCommerce brand’s first-party data problem that your agency hasn’t told you about. These problems with first-party data (eCommerce, paid media performance, DTC growth) are typically caused by weak infrastructure, not poor creati...

09/02/2026

We hosted our first ZGM AI Hackathon!

We kicked things off by showing our teams a few examples of how AI can be used to solve real business challenges, from analyzing performance to planning resources and building new workflows.

Then it was their turn.

Our teams broke into groups, chose problems from their own day-to-day work, and started building solutions of their own.

Stay tuned to see what they created!

08/28/2026

Today’s agenda: build, test, learn, repeat. 💻

Our company-wide Claude Hackathon is officially underway, and the CAKE team is spending the afternoon getting hands-on with AI and real challenges from our work.
The goal isn’t perfection. It’s experimentation.

We can’t wait to show you more of what the day looks like.

08/26/2026

Meta doesn’t own your customer’s attention.

Neither does Google.

Maybe your media mix shouldn’t act like they do.

Link in bio🍰

08/26/2026

There’s a point where putting more budget into the same channels stops creating incremental growth.

That’s when expanding the media mix starts to matter.

From CTV to display and other programmatic placements, eCommerce brands have more ways to reach customers beyond traditional paid search and social.

See where programmatic fits into the strategy:

The programmatic question every eCommerce CMO is about to get asked is: “Why isn’t programmatic in the mix?” Amid rising acquisition costs and boards pushing for channel diversification, programmatic advertising/eCommerce brands' strategy media mix alignment is an increasingly vital step towar...

08/25/2026

We’re trading business as usual for a little experimentation this Friday. 🍰💻

The CAKE team is joining a company-wide Claude Hackathon, giving everyone dedicated time to explore AI through real challenges from our day-to-day work.

We’ll be building, testing different approaches, comparing ideas, and learning as we go.

There’s no pressure to have a perfect solution by the end of the day. Curiosity and experimentation are the assignment.

We’ll let you know what we discover.