CakeCommerce

08/28/2026

Today’s agenda: build, test, learn, repeat. 💻

Our company-wide Claude Hackathon is officially underway, and the CAKE team is spending the afternoon getting hands-on with AI and real challenges from our work.
The goal isn’t perfection. It’s experimentation.

We can’t wait to show you more of what the day looks like.

08/26/2026

Meta doesn’t own your customer’s attention.

Neither does Google.

Maybe your media mix shouldn’t act like they do.

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08/26/2026

There’s a point where putting more budget into the same channels stops creating incremental growth.

That’s when expanding the media mix starts to matter.

From CTV to display and other programmatic placements, eCommerce brands have more ways to reach customers beyond traditional paid search and social.

See where programmatic fits into the strategy:

The programmatic question every eCommerce CMO is about to get asked is: “Why isn’t programmatic in the mix?” Amid rising acquisition costs and boards pushing for channel diversification, programmatic advertising/eCommerce brands' strategy media mix alignment is an increasingly vital step towar...

08/25/2026

We’re trading business as usual for a little experimentation this Friday. 🍰💻

The CAKE team is joining a company-wide Claude Hackathon, giving everyone dedicated time to explore AI through real challenges from our day-to-day work.

We’ll be building, testing different approaches, comparing ideas, and learning as we go.

There’s no pressure to have a perfect solution by the end of the day. Curiosity and experimentation are the assignment.

We’ll let you know what we discover.

08/19/2026

Your dashboard says you’re winning. Your P&L might disagree. That’s a problem. 👀

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08/19/2026

Good campaign metrics don't automatically equal good business results.

If your agency is celebrating platform performance while CAC climbs or margins shrink, there's a bigger conversation to have.

Marketing should be accountable to the health of the business, not just the dashboard.

Read more:

Introduction Picture this: ROAS is climbing, agency reports look strong, yet brand profits haven’t grown in tandem. This is more common than most operators realize and boils down to one problem: agencies often optimize for the metrics they’re incentivized to report, rather than metrics that will...

08/11/2026

More traffic won’t fix a conversion problem.

For wellness brands, the opportunity may not be reaching more people. It may be removing the friction keeping interested shoppers from becoming customers.

Before increasing ad spend, take a harder look at what happens after the click.

See what wellness brands should be looking at

In 2026, many wellness brands already won the awareness battle, yet still struggle with profitable growth. Contrary to popular misconceptions, the real bottleneck isn’t reaching more people. Rather, it’s brands converting and retaining their already-built agencies. When it comes to a wellness br...

08/05/2026

Not every ad is going to be a winner and that's okay.

The goal of creative testing isn't to go viral. It's to learn what resonates with your audience and use those insights to improve future campaigns.

A structured testing process helps brands:
• make smarter creative decisions
• reduce wasted ad spend
• improve performance over time

Our latest blog walks through a practical framework for testing creative with purpose.

Read more:

The eCommerce creative testing framework that actually moves the needle is a variable isolation framework. Driving business outcomes, this approach to effective testing replaces subjective guesswork with the scientific method. eCommerce brands can then isolate the impacts of specific elements, clear...

07/22/2026

The way people discover products is changing.

Instead of opening Google and comparing dozens of websites, more shoppers are asking AI for recommendations and letting it narrow the choices.

That creates new opportunities and new challenges for eCommerce brands.

If you're only thinking about traditional search and paid ads, now is a good time to start learning how AI-powered discovery is reshaping the customer journey.

Read more:

ANSWER FIRST TL;DR ChatGPT just changed the eCommerce discovery funnel because ChatGPT ads let brands appear when users ask relevant questions. Amid ChatGPT advertising, eCommerce brands in beauty, lifestyle, and wellness spaces have an early opportunity to reach consumers during discovery. The real...

07/07/2026

If your marketing costs keep rising but customer growth isn't keeping pace, it might not be a budget issue.

Many brands unknowingly spend more and more targeting the same audience instead of finding opportunities to reach new, qualified customers.

Knowing when your audience has become saturated is an important part of scaling efficiently.

Learn how to spot the warning signs in our latest blog:

There’s more to growth in modern paid media than meets the eye. As brands work on scaling a business sustainably, shrinking margins and audience saturation pose serious risks, the latter of which often gets concealed by seemingly stable ROAS. In 2026, this is more precarious than ever because decl...