Cassandra DeGuide

03/18/2025

TOMORROW: March 19th sure came fast! Join me in person or virtually as I present on Challenging the Inverted Pyramid. ✍️📝

A big thank you to Social Media Breakfast Madison for inviting me to the DreamBank stage.

📢 Next SMBMad Event: March 19! 📢

Stuck in a content rut? Wondering if your writing truly engages your audience? ✍️ It’s time to challenge the inverted pyramid and embrace narrative-driven storytelling!

Join PR pro Cassandra DeGuide as she shares strategic and effective techniques for crafting stories that captivate across every medium—from newsletters and blogs to press releases and web content. 🚀

✨ Key takeaways:
✅ Why the inverted pyramid is being rethought in today’s media landscape
✅ Tools & techniques to elevate your storytelling and marketing skills
✅ How to harness your brand voice in fresh, innovative ways
✅ The power of thought leadership to boost engagement & reach

📅 Date: March 19
🕢 Time: 7:30–9:00 AM CT
📍 Location: In person at DreamBank Madison or Live on Facebook & LinkedIn

🎟️ Register now! 👉 https://smbmad.org/event/challenging-the-inverted-pyramid-captivating-content-for-every-medium/

05/23/2024

AMA's mastery workshop last week got me thinking differently. 💭 Here's why...
1. The threats or weaknesses to your or your client's product, service, or initiative could be leveraged to serve a wider audience and/or nurture customers you already have.
2. Never underestimate the building blocks. A marketing campaign will not be as effective if the foundation isn't laid correctly. It's okay to start from the beginning.
Those are just two takeaways that resonated with me. Now, let's get to it. 🏆

05/14/2024

TRUST... one of the most important ingredients to a collaborative and effective partnership with a client. I'm so excited to learn more behind-the-scenes strategies at tomorrow's Strategic Marketing Mastery workshop from the American Marketing Association Madison Chapter.

I'm ready to start my day with a win! 🏆

We love producing the best strategies and work possible for our clients, and that's exactly what we've been doing with Jones Dairy Farm for more than ten years. Thankfully, this love isn't one-sided — just hear from Jones Marketing Director, Lisa Caras.

03/15/2024

April is about to be an exciting month! Not only am I getting married 🤍 but I am also presenting in a breakout session for WHPRMS (Wisconsin Healthcare Public Relations and Marketing Society)!

➡ I've covered more than a few medical data breaches in my day, and now I am on the other side, helping marketing, public relations, and communications professionals handle crises.

➡ Join me and my rockstar of a boss, Laura Gallagher!
https://lnkd.in/gn8XFnZr

Are you ready to elevate your healthcare marketing and public relations strategies? Join us Wednesday, April 24, at the ELEVATE Virtual Conference! We're leading a breakout session on crisis communications. Medical errors, data breaches, negative patient experiences. Are you prepared to handle these and other types of PR crises? Join The Creative Company to learn how to navigate a crisis and protect your reputation successfully. We’ll equip you to develop a crisis communications plan that enables you to drive the narrative, mitigate the spread of misinformation, and maintain public trust. This and more await you at the WHPRMS (Wisconsin Healthcare Public Relations and Marketing Society) Elevate Conference!

03/07/2024

It was motivating to be back in a classroom last night, providing tips to University of Wisconsin-Madison students on how to get from there to here. I am thankful every day to tell stories for our clients at The Creative Company.

01/06/2023

The Creative Company is hiring! Since I arrived at this full-service agency, we've talked a lot about Rockford. That's because I'm not the only team member on board with Forest City ties. 😊 This speaks to the high-level skills and attractive personalities my fellow Rockfordians have.

All are welcome to apply!

We hire smart, creative, and curious people who care about others, love to learn, and are driven to succeed.

12/13/2022

I had such a good time tonight finding my peace index, what I need to focus on to increase my peace, and how I can bring peace to others. Plus, our very own, Laura Gallagher, reminded me of what my younger self enjoyed doing - writing. 📝

10/14/2022

SIGNING OFF: Today is my last day here at 13 WREX. It’s been a little over three years of hard work, breaking news, incredible experiences and stories, inspiring people and talented colleagues. Tune in on 13 News Today right now for my last morning show. I’ll also be on at 11 a.m. for 13 News Midday. 🎥 News to come on where I’m going next. 🤗