04/12/2026
💡 It doesn’t take a big bank’s budget to compete in search and social today. You just need the right strategy.
This session will uncover how community institutions are using Google’s AI tools (Performance Max, DemandGen, AI Max for Search) alongside Meta and LinkedIn ads to capture attention — without overspending.
Banking executives will learn how to:
✔️ Use Google’s AI-powered tools (Performance Max, DemandGen & more) to maximize visibility
✔️ Feed algorithms data signals to find accountholders and maximize visibility in the AI era
✔️ Balance traditional organic SEO and AI optimization to dominate the results page in your local area
✔️ Tap social media targeting tools to reach audiences effectively, with custom conversion tracking, tag signals and responsive ads that travel across devices
✔️ Use full-funnel reporting to fine-tune your creative and target audiences for ongoing performance improvement
If you’re ready to turn your digital marketing into a true growth engine, this is a session you won’t want to miss!