Zero Gravity Marketing

06/22/2026

The way students find universities has fundamentally changed. Before they ever visit your website, AI tools like ChatGPT and Google's AI Overview are already filtering, ranking, and recommending schools on their behalf.

If your institution isn't optimized for this new discovery layer, you're invisible before the funnel even starts.

We break it all down in our latest blog 👇

Discover what AI-driven university discovery means for your broader strategy and how generative AI in higher education marketing is shaping 2026

06/11/2026

Getting more website visitors but not seeing more leads?

Many businesses focus on driving traffic without looking at what happens once someone lands on the site. If visitors aren't taking action, it's worth examining the experience they're having.

We break down some of the most common reasons traffic growth doesn't translate into business growth.

Read the full article:

Learn why website conversion optimization is key to boosting your eCommerce brand and overcoming search intent mismatch in SEO

06/02/2026

The next shift in digital marketing isn't coming.

It's already here.

As AI becomes a bigger part of how consumers research and evaluate products, brands need to rethink how they approach visibility, trust, and discoverability.

In our latest blog, we explore what AI shopping means and how businesses can prepare for what's next.

Read more:

Discover why AI shopping means brands should embrace generative engine optimization (GEO) and understand AI-drive eCommerce trends in 2026.

05/20/2026

Our Paid Media team is watching Google Marketing Live today 👀

Excited to hear the latest updates around AI, advertising, search, and what’s next for marketers in 2026.

We’re looking forward to bringing back new insights and applying them across client campaigns and strategy.

05/19/2026

Bad ex*****on gets blamed.
Broken planning is usually the real issue.

Read more here:

Learn why marketing strategy failure factors and pre-ex*****on strategy errors are sabotaging your eCommerce brand

05/15/2026

Nothing replaces seeing a business up close.

Our team visited Connecticut Stone yesterday to learn more about their process, products, and day-to-day operations firsthand.

The best marketing strategies come from truly understanding the businesses we work with, and visits like this help us build smarter, more informed campaigns.

Big thanks to the Connecticut Stone team for welcoming us in!

05/12/2026

Day one in Austin for StackAdapt’s Conversion event.

Michela and Becca had the chance to connect with some of our Austin-based ZGM team members while attending sessions and exploring the event.

Looking forward to more conversations, insights, and takeaways throughout the week.

05/04/2026

We had the chance to visit one of our newest clients in person today.

Spending time on-site gives our team a much better understanding of the business, the customer experience, and where we can make the biggest impact.

It’s always great to get out from behind the screen and see everything come to life.

Excited for what’s ahead!

04/28/2026

It’s possible for marketing and sales to be aligned and still not hit targets.

Even when everyone is working toward the same goal, small disconnects can create big issues.

If results aren’t where they should be, it’s often not about doing more. It’s about how everything is connected.

We break it down here:

Learn why revenue growth challenges still persist in 2026 even when sales and marketing alignment is present

04/23/2026

More marketing activity doesn’t always lead to better results.

In fact, it can sometimes make things worse.

If your pipeline has gaps, doing more (more campaigns, more spend, more content) won’t fix the underlying issue.

It usually comes down to how your funnel is structured and how effectively it’s converting.

If things feel off, it might not be an activity problem. It might be a strategy problem.

We break it down here:

Discover why pipeline generation strategy requires more than just marketing-sales alignment