Zero Gravity Marketing

06/02/2026

The next shift in digital marketing isn't coming.

It's already here.

As AI becomes a bigger part of how consumers research and evaluate products, brands need to rethink how they approach visibility, trust, and discoverability.

In our latest blog, we explore what AI shopping means and how businesses can prepare for what's next.

Read more:

Discover why AI shopping means brands should embrace generative engine optimization (GEO) and understand AI-drive eCommerce trends in 2026.

05/20/2026

Our Paid Media team is watching Google Marketing Live today 👀

Excited to hear the latest updates around AI, advertising, search, and what’s next for marketers in 2026.

We’re looking forward to bringing back new insights and applying them across client campaigns and strategy.

05/19/2026

Bad ex*****on gets blamed.
Broken planning is usually the real issue.

Read more here:

Learn why marketing strategy failure factors and pre-ex*****on strategy errors are sabotaging your eCommerce brand

05/15/2026

Nothing replaces seeing a business up close.

Our team visited Connecticut Stone yesterday to learn more about their process, products, and day-to-day operations firsthand.

The best marketing strategies come from truly understanding the businesses we work with, and visits like this help us build smarter, more informed campaigns.

Big thanks to the Connecticut Stone team for welcoming us in!

05/12/2026

Day one in Austin for StackAdapt’s Conversion event.

Michela and Becca had the chance to connect with some of our Austin-based ZGM team members while attending sessions and exploring the event.

Looking forward to more conversations, insights, and takeaways throughout the week.

05/04/2026

We had the chance to visit one of our newest clients in person today.

Spending time on-site gives our team a much better understanding of the business, the customer experience, and where we can make the biggest impact.

It’s always great to get out from behind the screen and see everything come to life.

Excited for what’s ahead!

04/28/2026

It’s possible for marketing and sales to be aligned and still not hit targets.

Even when everyone is working toward the same goal, small disconnects can create big issues.

If results aren’t where they should be, it’s often not about doing more. It’s about how everything is connected.

We break it down here:

Learn why revenue growth challenges still persist in 2026 even when sales and marketing alignment is present

04/23/2026

More marketing activity doesn’t always lead to better results.

In fact, it can sometimes make things worse.

If your pipeline has gaps, doing more (more campaigns, more spend, more content) won’t fix the underlying issue.

It usually comes down to how your funnel is structured and how effectively it’s converting.

If things feel off, it might not be an activity problem. It might be a strategy problem.

We break it down here:

Discover why pipeline generation strategy requires more than just marketing-sales alignment

04/14/2026

This is what great client partnerships look like.

A recent client had concerns about how changes might impact their organic performance. Our team took the time to fully analyze and explain the situation in detail.

Their response says it all.

It’s a great reminder that strong marketing isn’t just about ex*****on. It’s about clarity, communication, and trust.

04/10/2026

More leads isn’t always the solution.

A lot of marketing teams are measuring activity, not impact.

Metrics like traffic and clicks can look good, but they don’t always tell you what’s actually working.

The right metrics should help you understand:
-where people are engaging
-where they’re dropping off
-what’s driving action

If your reporting isn’t helping you make better decisions, it’s time to rethink what you’re tracking.

We break it down here:

Discover B2B marketing metrics that matter to revenue teams, boosting pipeline velocity and driving sales.