Blend Travel Marketing

12/19/2025

How does your cancellation policy score on the Cancellation Policy Scorecard? https://blend.travel/blog/policy-scorecard-do-your-policies-pass-this-test/

12/18/2025

Your old Facebook Ads playbook is dead after Meta Ads rolled out Andromeda. Now you need:

• A simplified campaign structure
• A LOT more creative (12-20 per campaign)
• Vertical assets
• Some less-polished creative (UGC style)

And while Meta is taking over the targeting, don't let it take over your ads yet. The AI is making too many big mistakes.

Read more from Zach here:

Meta's Andromeda AI has killed the old Facebook ad playbook. Learn how to adapt your tourism marketing strategy with creative variety, broad targeting, and vertical video.

12/16/2025

One key to getting more mentions by AI? Having content on YouTube. https://searchengineland.com/youtube-ai-search-citations-data-462830

12/09/2025

If you think AI has been disruptive already, imagine this: What if a webpage were dynamically created anytime someone had a question? Would anyone want to visit a traditional website? Not according to the 90% of users who preferred the AI-generated page over a traditional site. Google’s launch of Generative UI is certain to be one of the most important inflection points in the evolution of AI and what we think of the web.

Jakob Nielsen's take: "I predict that AI-created UI design will be better than human-created UI design by late 2026, at least for the fairly simple type of design problems tested in the current Google research study."

We're thinking about what this means for websites. Will users arrive at our sites expecting to be able to get a dynamically generated page to answer their question, rather than browsing a made-for-everyone site?

Google's announcement: https://research.google/blog/generative-ui-a-rich-custom-visual-interactive-user-experience-for-any-prompt/

Jakob Nielsen's follow-up: https://jakobnielsenphd.substack.com/p/generative-ui-google

12/08/2025

Google's announcements about the latest in travel planning via Google are worth reading. See their post New ways to play travel with AI in Search (https://blog.google/products/search/agentic-plans-booking-travel-canvas-ai-mode/), which includes info about Canvas for trip planning, AI-powered flight deals, and agentic bookings. And this presentation at the Phocuswright Conference provides some additional details.

Google's James Byers spoke about user trust, LLM differentiation and evolving advertising models in an interview at The Phocuswright Conference.

11/26/2025

In this edition of the Blend newsletter:

• How to adapt to Meta's major changes to Facebook and Instagram Ads. https://f.mtr.cool/vykiksycfi
• Why your cost of acquisition target might be too low. https://f.mtr.cool/smkygbhbeo
• Google's latest announcements carry big implications for travel.
• How do you score on the cancellation policy scorecard? https://f.mtr.cool/uvswezhqvr

See the full newsletter: https://f.mtr.cool/jnmvsaqbgu

11/19/2025

A/B testing can provide game-changing insight for your website. See what kind of information it can give you and how it works →

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

11/12/2025

AI-based search is resulting in fewer organic clicks. Learn how this zero-click world is still full of opportunity.

Explore how zero-click search is reshaping tourism marketing. Learn strategies to optimize your brand's visibility in AI-driven search results and maintain a competitive edge in the evolving digital landscape.

11/05/2025

There are multiple common misconceptions we run into about hiring an agency. In this tip, Sean will walk through these hesitancies and how to approach them. Watch the tip →

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.