Jamie Hood Creative Marketing

04/07/2026

Quick question: When was the last time you updated a blog post from 2023? If the answer is 'never,' you're leaving money on the table.

Most businesses are sitting on a goldmine and don't even know it.

Here's what I see when I audit a client's content library: dozens (sometimes hundreds) of blog posts, case studies, and resources that cost real money to produce — research, writing, design, approval cycles — now sitting archived, generating nothing.

The reflex is always the same: "We need more content."

But here's what the data actually says:
• 65% of marketing content never gets used
• 90% of published content gets zero organic traffic

Refreshing existing content is 2x to 5x more cost-effective than creating new. And with Google AI Overviews now pulling 99% of citations from the top 10 organic results, that old content slipping off page one? It's not just losing clicks — it's disappearing entirely.

I just published a breakdown of how to stop burning budget on new content and start extracting more value from what you already own.

The framework covers:
→ How to audit for high-ROI refresh opportunities
→ Why Google rewards the refresh (and how AI Overviews changed the game)
→ The 5-step refresh process I use with clients
→ When repurposing makes sense as the next level

If you've been treating your blog like a chronological feed instead of a library of living assets, this one's for you. (link in comments)

03/15/2026

March is Cerebral Palsy Awareness Month...

March is Cerebral Palsy Awareness Month 💚

This one is personal for our family. Our oldest daughter has CP, and she reminds us every day that strength, determination, and joy come in many different forms.

At AdCam Solutions, we proudly support individuals and families living with Cerebral Palsy.

Remember:
“Look at the ability, not the disability.”

Let’s keep raising awareness and celebrating the incredible abilities of people with CP. 💚

02/11/2026

Smart money.

Most homeowners have never heard of an "Anode Rod." And honestly, why would you? It sounds like a rejected sci-fi weapon.

But it's the only reason your tank-type water heater isn't a rusted-out bucket right now.

The Smart Move: Replace your anode rod before it's gone.

Inside your tank, this rod hangs in the water and is designed to be sacrificial. It attracts the corrosive elements in the water so they eat the rod instead of your steel tank.

The Financial Breakdown:

• The Cost: A replacement rod is about $50.

• The Benefit: It can literally double the life of your water heater.

• The Risk: Once that rod is completely dissolved (usually after 3 — 5 years), the water starts eating your tank. And once the tank rusts through, it can't be repaired — only replaced.

The Pro-Tip: Don't wait for a leak to find out your rod is gone. We check your anode rod as part of every Care Club visit.

It's much cheaper to replace a rod than a whole water heater. That's just smart money.

Visit morningsideplumbing.com or call 404.873.1881.

01/30/2026

I'm doing a series of social posts for one of my clients called "Smart Money Moves." (Morningside Plumbing if you need a good plumber that doesn't cut corners - they serve in-town zip codes up to Vinings and east to Decatur/Avondale Estates, as well as some areas outside 285 on the northeast side to Lake Oconee).

The series is about things you can do or consider upgrading to save money, prevent water damage, etc. I thought, "Man, I wish more people could see these - there are some really good tips in here." So, what the heck, I'll run them here too. If nothing more, a good diversion...

The first one is about having annual inspections. The rest are more hands on (promise).

This January, we're sharing the upgrades and protections that save Atlanta homeowners money, frustration, and the catastrophic expenses that come from ignoring the signs.

Smart Money Move #1: The Morningside Care Club

Here's the truth: Emergency plumbing repairs cost 3-5x more than catching problems early. A $200 fix becomes a $1,500 emergency. A slow leak becomes a $10,000 insurance claim.

The Morningside Care Club flips that script.

What you get:

✅ Comprehensive annual inspections by licensed master plumbers
✅ Priority scheduling when you need us most
✅ Up to 15% off all repairs and services
✅ FREE sewer line video inspection ($275 value)
✅ Water heater maintenance (flush or descaling)
✅ 12-point inspection covering everything from T&P valves to washing machine hoses

We locate your emergency shut-off, test your fixtures, check your water pressure, and catch the problems you'd never see coming.

Three membership levels. One goal: Protect your investment before problems start.

The smartest money you'll spend all year isn't on a repair. It's on never needing one.

Learn more at morningsideplumbing.com/morningside-care-club/

11/04/2025

THE COST OF CYBERCRIME: Protect Your Business. Now.

With ransomware attacks targeting small businesses every day and AI-powered phishing scams becoming increasingly sophisticated, website security isn't optional anymore — it's essential for survival.

The statistics are alarming:

• $10.5 trillion projected cybercrime cost in 2025
• Average data breach costs $4.88 million
• 82% of ransomware attacks target companies under 1,000 employees
• 1 in 5 small businesses that suffer ransomware attacks file bankruptcy or close

But most attacks are preventable with the right fundamentals in place.

Our latest article covers:

✓ Why small businesses are prime targets
✓ How AI is changing the cybersecurity landscape
✓ 8 essential security measures every website needs
✓ Practical steps to implement today

Don't let your business become another statistic.

Read the full article: jamiehood.com/website-security-wake-up-call/

10/03/2025

Effective social media isn’t always “sell, sell, sell.”

In 1975, The OMNI hosted world-class events, including three sold-out Elvis Presley concerts from April 30 through May 2. When "The King" took the stage, he delivered shows that defined his legacy and still thrill audiences today.

At Morningside Plumbing, we believe in that same commitment to excellence. Since 1975, our Master Plumbers have ensured your home's complex systems work flawlessly, day in and day out.

Here's to the legends who built a lasting legacy — on stage and in your home.

08/11/2025

A recent social video we produced for our client Morningside Pluming. It's getting great response. Let us get YOU growing!

07/15/2025

How many emails did you delete today without even opening them? 😅 We're all feeling the digital fatigue.

That's why I was so fascinated by the data I found for my latest blog post. It turns out that a well-designed, physical piece of mail is one of the most powerful ways to cut through the online noise and actually connect with customers.

In the blog, I cover:
📬 Why direct mail has a higher ROI than email and paid search.
🤔 How to make it feel personal and valuable, not like "junk."
🔗 Ways to connect it to your digital marketing for even better results.

I'd love for you to give it a read and let me know what you think! Does getting a thoughtful piece of mail still catch your attention?

Link to the full blog in comments.

07/03/2025

Here's a poster I created for one of my own bands "North of Macon: An Allman Brothers & Classic Rock Experience". We had a great show - awesome crowd for such a hot summer evening!

07/03/2025

Another poster I created recently for the Rutledge Summer Concert Series, which I am proud to sponsor again this year.

07/03/2025

A poster I created recently for the Rutledge Summer Concert Series, which I am proud to sponsor again this year.