Excel Media

12/06/2022

Uncertainty is one of the biggest barriers to entry for any conversion

People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.

12/05/2022

You also have to take into account the lifecycle of your customer

Find out how much Google Ads will cost for your business with this breakdown of all the variables in Google Ads pricing, plus average costs per click.

12/03/2022

Marketing is All About Psychology.

Modern Day Studies show that Human’s are preferred to avoid losses to acquiring equivalent gains.

In Practice: “Save X amount of money by adding this to cart with your current Product”.

Another Example is Amazon’s Deal of the day where using a timer they make you buy faster and quickly.

11/09/2022

Social Media Management App:

1. Sprout social - The Best with deep insights coverage.

2. Hootsuite - Great Scheduling tool just under sprout social.

3. Later - Heavily Focused on Instagram from beginning and Now Tiktok too.

4. SkedSocial - It’s like a Later alternative with great addition features like link-in-bio.

5. Facebook’s Business Manager- Great but sometimes bugs can make a huge issue for you and customer support is like dead.

6. Tweet Hunter & Hypefury- Both are Twitter Scheduling tools growing very fast on platform and are great for growth.

7. Buffer - It’s a great tool but I haven’t seen any new updates to help with management.

8. Zoho Social - It’s a great SMM tool and if you use other marketing solutions from Zoho. It’s a must have!

11/01/2022

The average cost per click in google ads across all industries is $2.69 for search and $0.63 for display.

We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!

10/25/2022

Who are your competitors targeting, anyway?

Learn how to research and model Facebook audience targeting used by your competitors.

10/20/2022

The update gives four examples of why a video ad may be marked as unavailable

Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster.

10/17/2022

Indeed!

10/14/2022

Brands must be careful when choosing an influencer!

There are plenty of examples of Reddit marketing or AMAs gone wrong. Here are my top five. There are lessons to be learned before your brand tries to market to Redditors.

10/13/2022

Google search has always undergone change.

Review of 150,000 search queries uncovers changes in Google Search that represent opportunities for savvy ecommerce websites

10/11/2022

Communication Tools

Twilio - One do the best customer engagement platform used by Companies like Stripe and mine too.

Chatlio - Use Live chat feature on your website with slack integration. My favourite easier to catch up on conversations through slack integration.

Intercom - Used by Most Marketers, Industry Leading customer communication platform. Great for beginners!

Chatwoot - Another Amazing Communication Tool but the best part is they have a great free plan useful for new businesses.

Loom - Communicate with your audience through Videos. Loom is great for SaaS and to show human interaction to close new visitors effectively.

10/09/2022

The stated goal is to become the "best place to share media"

Twitter update allows creators to upload up to 4 images, videos, and/or GIFS in one tweet. The stated goal is to become the "best place to share media"