05/29/2026
From farmers markets to a $1.95 BILLION dollar buyout.
We’ve been obsessing over Poppi’s founder story and the moves they made as they rebranded their original product…
🔑➡️ Not only in design, but also in the solution that it solved.
They went from pitching the product as an apple cider vinegar alternative and instead leaned into it being a soda alternative, widening the market from ACV drinkers (few and far between) to people looking for a better way to enjoy soda (YES PLEASE 🙋♀️)!
Memorable name, fun colors & a product that filled a real gap in the marketplace.
That’s the power of design and positioning. Not to mention the power of believing in where your product can go.
And it’s not just one drink… they accidentally ended up creating a legit and increasing comeback story for the entire soda industry.
Anyway, gotta go on a Poppi run now, see ya! 🏃♀️