Maverick Mindshare

06/06/2023

"If you are not 'harvesting' consumer data now, in 1.5 years your business will be dead in the water."

That's the wisdom I heard during the opening presentation of Association of National Advertisers (ANA) B2B conference that kicked off in Orlando today.

Another nugget from the same panel: "Our resources for learning about our customer are getting more rare and more expensive (as Google winds down cookies)."

I'm calling bullish*t on these scare tactics.

💥 You don't need tech-heavy, complex, and bloated solutions to engage and learn about your consumer.

💥 As Bob Liodice from ANA likes to say, "It's no longer B2B or B2C, it's B2H." That's "Business-to-Human."

💥 Influencer marketing puts "human" in B2H. And it works for B2B, B2C, and B2B2C.

Check it out.

👇 👇 👇 👇 👇

05/02/2023

Interested in influencer marketing, but not sure it's a good fit for your brand or business?

Join our CEO, Casey Benedict, Friday morning, May 5, as she shares insights that we've compiled from over 13 years helping Fortune 500 brands navigate influencer marketing to grow consumer awareness and drive to purchase.

You'll come away with strategies that impact any brand, even if you're never going to run an influencer campaign.

Learn:
~ how industry best practices are hurting your brand;
~ where to find consumer groups that resonate with your brand but are currently being overlooked;
~ how to identify messaging most resonates so you can retire the "spray and pray" method;
~ which channels need your time, and which you can ignore.

Registration is free and all are welcome!

What does influencer marketing have to do with my small business? Join this Power Friday, presented by Casey Benedict of Mavierick Mindshare to learn more!

Influencer marketing is in the news all the time as either the secret weapon to marketing your brand or a gaping black hole into which your brand’s reputation and resources can disappear.

As a small business owner, you may be convinced that influencer marketing is too expensive, too risky, too time consuming, not relevant, or all of the above.

Which means you’re missing out on a gold mine of opportunity to grow your business.

Learn why this popular tactic is so effective (it’s not what you think!) and how your small business stands to benefit from influencer marketing, even if you never launch a traditional influencer campaign. From consumer engagement tips to industry and consumer trends to data analysis, dial in your marketing right now by better understanding the nuances of influencer marketing.

Register here: https://buff.ly/3YY9kWD

04/15/2022

Our CEO, Casey Benedict is heading to in May with 1 mission: Guaranteeing you never again experience poor performance from your marketing strategies.

Will she see you there?

International Fresh Produce Association

I am headed to in May with one BIG mission: Guaranteeing my brand marketing colleagues never again experience poor performance from their...

06/09/2021

Very excited and proud to announce that Maverick Mindshare has been certified as a Women’s Business Women's Business Enterprise National Council - WBENC, the nation’s largest third-party certifier of businesses owned and operated by women.

We recognize the commitment to supplier diversity that is embraced by corporations and agencies today, and we look forward to adding diversity to your community of trusted experts and advisors!

03/20/2020

Looking for Vegan, Parenting, Teacher and Healthy Lifestyle Influencers

We have a new, paid opportunity!

This program will highlight a fabulous new superpower in the supplement and functional ingredient category. (In fact, even if you don't apply, you should still check out this brand.)

Wellune yeast beta glucans. (This product is poised to become the new Omega 3...)

Our newsletter has more details!

https://madmimi.com/p/3813601/

02/27/2020

We have a new paid opportunity with a premium brand, North Coast Organic. Below is a link to more information.

We are looking for influencers who love providing high quality, premium foods to their growing families.

We have both an Instagram activation and a blog post activation. There's also a sampling opportunity for anyone interested in learning more about the brand (and tasting their two new products!).

https://madmimi.com/p/5d5b401?pact=665745-157053145-10331110122-a32c39f7d33c18155f61f4357aeb62484984caba