The Marketing Department - Malvern

10/18/2023

When it comes to your website, details matter -- like the font. Your font can convey a lot about your business and brand. Learn how to determine the best font for your needs and discover the name of some of the most common ones you see every day.

10/17/2023

When it comes to marketing your B2B ​business, hitting the nail on the head with content marketing is important!

Hubspot ​has rounded up some great examples to take into consideration for your next B2B content campaign. Take a look:

From funny newsletters to augmented reality, B2B content is full of creative opportunities. Here are some of the most exceptional B2B content marketing examples to inspire your own marketing strategy.

10/12/2023

Clean, slick designs for a price you cannot beat. That's what we are known for. Take a look at how we can build you the website you deserve.

Need a new website or help with SEO or internet marketing? We develop & optimize websites. Call (484) 318-8160 to request a free website review.

10/09/2023

Even avid readers don't read everything they come across every day - they skim. On top of that, our attention spans have shrunken. So how do you ensure that people even click the link to your content?

You do so by creating an enticing headline that they can't help but click.

The best headline gets the click. Use these headline examples and templates for Google and social ads, blog posts, homepages, and more.

10/06/2023

Regardless of the size of your company or the industry it belongs to, today, you need to have an online presence. And that starts with a professional website. With the right SEO techniques in place, your website will be easy to find, and when found, it should be easy to navigate and engaging.

Learn how to build your online presence and grow your business along with building an online presence marketing your business.

10/05/2023

What's a website today? Everything. From establishing your business online to spreading your brand's message, your website is the one place that anyone interested in your product or service will visit.

When building your website, keep these ten things in mind.

A business website is an important and essential way to establish your company’s digital presence, share your message and display your brand.

09/28/2023

THE MOST REMARKABLE METHODS TO DRIVE TRAFFIC TO YOUR WEBSITE

So, you've got a website. You've categorized all your items and provided information about your services. But nothing seems to be happening. No one is coming, and as a result, no one is purchasing.

What could be missing?

Website traffic? But how do you get more traffic?

Read the Bright Ideas blog on driving traffic to your website at:

So, you’ve got a website. You’ve categorized all your items and provided information about your services. But nothing seems to be happening. No one is coming, and as a result, no one is purchasing.

09/25/2023

State of Privacy Policy Confusion

No wonder businesses and consumers get confused about what is and isn’t regulated and protected by privacy policies. While it is generally agreed that the California Consumer Privacy Act is the most comprehensive law of its kind in the United States, every state has its own version or subset of a data protection/consumer privacy law.

To get current with privacy policies across the United States read the Bright Ideas For Websites blog:

In the BeginningIn 2018 the European Union enacted the General Data Protection Regulation (GDPR) which went into effect in May of that year; California enacted the Consumer Privacy Act (CCPR) in June 2018, revised in September 2018, and went into effect in January 2020. In 2018 Vermont also jumped i...

09/24/2023

The Importance of Photos on Websites

Photos draw us in. They make us curious and hungry for more information. In short, they make us want to read the text that accompanies them.

And people tend to remember information that is tied to a photo rather than information that is only presented in text format. Photos also provide a more personal connection with the person or company that is posting the photos. They allow you to “see” the person or the company and become familiar with them. Familiarity breeds comfort and loyalty.

And in the business world, comfort and loyalty result in purchases. For a more in-depth look at the importance of photography on website check out

In past blogs we’ve discussed how color and typeface/font can be used to create websites that successfully communicate your brand and inspire viewers to the action that you desire, such as making a purchase. In addition to color and typestyle, there’s something else that we must always keep in m...

09/20/2023

A Layman’s Guide to Schema

Humans and search engines don't speak the same language.

To learn more about how search engines rely on artificial intelligence to interpret the information on your website pages, click on this link.

If you are a Frenchman looking at a website written in French, then understanding the information on the page is second nature, because you speak the language. But what if you only speak English? You would need a lot of artificial intelligence to translate the information on the website page.

08/17/2022

Did you know you can donate a kidney without being a match?

Working with the National Kidney Donation Organization and programs like Donor Connect through the National Kidney Registry, kidney donation options have dramatically changed for the better.

Don Brown, a friend of The Marketing Department, needs a kidney. Take a look at his website to learn the ins and outs of kidney donation https://www.kidney2don.com/

Please share this post to your social networks, Don only needs one angel to like it.

My kidneys are failing due to exposure as a young adult to heavy metals while working in my family’s scrap metal business.