Cookson

06/02/2026

It's all fun & games until someone sticks a mic in your face. Media training isn't just for a planned interview — it should be a regular practice so when the time comes, you'll be prepared to slay, and not stumble, your key messages. We can help.

05/28/2026

Our Chief Creative Officer, Meredith Noyes, takes a look at Dover Saddlery's brand challenges through two lenses: as an equestrian who's shopped there for decades, and as a brand strategist who's seen this story before. Full take in comments.

05/21/2026

Did you watch Google Marketing Live this week? There were some amazing updates to their Ad platform, so we popped in to ask our digital marketing director, Jay, what’s new...

05/19/2026

When Focused Eye Care came to us, they had strong values and a clear mission. Our job was to make sure their brand, website and marketing matched.

We rebuilt everything — and then put it to work. See how we did it. Link in comments.

05/14/2026

"Storyteller" is the hottest job title of 2025. LinkedIn postings for the role doubled this year (per The Wall Street Journal).

Why now? Newsrooms are gutted. AI-generated copy is everywhere, and audiences are starving for something human. Kristen Quinn breaks down what actually qualifies as a story, where it belongs and how to be authentic. Tap the link in comments to read more.

05/12/2026

Today we attended the NH Center for Nonprofits Nonprofit Conference & Expo. This event was a valuable opportunity to connect with local nonprofit staff, leaders and volunteers, hear about the impactful work they do and share how we can help them “rise above the blah!”

05/08/2026

Our CEO Matt Cookson on why NH's nonprofits deserve more attention. They employ about 14% of our workforce, log two million volunteer hours a year, and show up for Granite Staters every day.

We're proud to support the NH Center for Nonprofits' "Nonprofits Get It Done for New Hampshire" campaign. If you're part of a nonprofit here, share your story. Link in comments.

05/05/2026

Instagram Plus just entered the chat...

Meta is testing a new premium subscription for Instagram users. The highlights include anonymous Story viewing, custom audience lists, extended Stories and a weekly Story spotlight for more visibility.

Our take? The spotlight feature could shift how brands think about organic Story reach, but with subscription fatigue setting in, adoption is the big question mark. It's worth watching!

04/30/2026

Your website is one of your most valuable business assets. Do you actually own it?

We found a few web hosting and development contracts that say otherwise. Content ownership disputes, no direct site access and auto-renewals that lock companies into the wrong partner for another year. Matt Cookson, our CEO and President, breaks it down. Link in comments.

Fine print matters. While it sounds (and is) obvious, we have seen some recent challenges in web hosting and development agreements that have significantly

04/28/2026

Does your web copy clearly say who you are and what you offer? Anything newsworthy worth pitching to the media?

If you paused on either, you're in good company. Most organizations have a story worth telling — the hard part is finding time to tell it well. At Cookson, we help you sound like the best version of yourself, no matter the circumstances. Tap link in comments to learn more.