06/18/2019
So why does a 30 plus year veteran of database engineering slide into data driven marketing and targeted funnel marketing?
Simple answer is this, in a large scale I have been finding marketing and targeting opportunities for my clients, within their existing data for three decades.
IE: Targeting (legal) - The (confidential) office of the Commonwealth of Massachusetts. Use MassHealth redacted data to find an offending licensed professionals moving large amounts of pharmacy product A (confidential).
To just get to the data we needed, I built a program to pull all the data for a given time period, clean it, stage it, and promote it to a data warehouse I helped build.
This allowed the data scientists to work their magic in their starfield programs to find the offenders. Target audience found in billions of records of data.
IE: Marketing - Use existing data of geriatric patients to find opportunities within the age, heart condition, and demography to promote medical related services & products that stem the chances of heat stroke, heart attack that cost 10 times as much as the service & product installed.
To get to the place that the marketing opportunity can be found I had to Intake the list of geriatric patients on state care, plus their existing conditions (legal and contracted) into the state insurance service company database.
Create programs to repeat this process as often as the data becomes available.
Create programs to update information as it comes available.
Create programs to extract potential opportunities like the one mentioned.
Target these opportunities and receive funding for their ex*****on after they are approved.
These are large examples of data driven marketing.
This is why I am qualified to build out these systems that target new leads and clients and work your data for existing opportunities. Thank you
