GYK

04/09/2026

Join GYK's Head of Media, Adam Telian, and other fantastic panelists for an April 30 discussion on media effectiveness and measurable outcomes, hosted by The Ad Club!

Get your tickets here:

As pressure from performance increases, media channels multiply and consumer attention fragments, the definition of “effective” advertising has fundamentally changed. Reach and impressions are easy to buy but proving real impact has never been harder. 

04/06/2026

The 's 2026 Women's Leadership Forum at Gillette Stadium was one for the books.

From the First American Woman to Ski Solo to the South Pole (.izabeth) to a Nobel Peace Prize laureate () to an astronaut (), and other badass female leaders, activists, and ground-breakers, the speaker lineup was 🔥.

And our very own Ginger Ludwig, GYK's Head of Marketing & Communications, was honored on stage as one of ten 2026 "Women We Admire" Award winners, alongside some serious powerhouses across the New England ad community. 👏👏

It's always a good day when we get to head out in the world together and soak up some inspiration and stories of overcoming the odds. You know we love an underdog 😉

02/09/2026

It's not every day you get to hang out with your clients AND Big Papi!

In celebration of the recent success of sports betting in New Hampshire, the New Hampshire Lottery hosted a panel and Q&A session at The Brook with David Ortiz, who shared stories from his 20-year Hall of Fame career with players, fans, and a few lucky students across the state.

Cheers to our partners at the NH Lottery for their efforts to create these opportunities for the community!

02/06/2026

Yeah, I guess you could say we're excited to have Mark Philip join the team. 😉 Ecstatic. Humbled. Delighted. Honored. Tickled? Or any of those other fun words typically accompanying a new hire announcement!

Shout out to our friend Doug Zanger at Indie Agency News for sharing the news: https://indieagency.news/gyk-lands-the-creative-who-made-a-super-bowl-ad-more-viral-than-the-game/

02/05/2026

Get to know Mark Philip, Head of Creative at GYK! 🙌

➡️ His leadership experience spans regional boutique agencies and global ad networks, including Digitas, MullenLowe, VML, and Momentum

➡️ He's partnered with beloved brands like Bank of America, Google, Dunkin’ Donuts, MasterCard, Royal Caribbean, and Southwest Airlines

➡️ He served as creative director on JFK Moonshot – a highly awarded, real-time augmented reality recreation of the Apollo 11 moon landing that redefined immersive storytelling

➡️ He led creative for Gatorade’s social team and created its viral, Super Bowl Dunk on Snapchat, a cultural moment inspired by the iconic post-win tradition that generated more views than the game itself

➡️ Throughout his career, Mark's work has been recognized by Cannes Lions, ANDYs, D&AD, The One Show, Clios, Effies, and more

Want to learn more about the newest addition to our team? Check out the announcement here in Roastbrief:

Indie creative agency GYK has appointed Mark Philip as Head of Creative, strengthening the integrated shop as it continues to strategically invest in innovative creative and content production services designed to drive brand and business impact. In his new role, Philip will shape GYK’s creative v...

01/22/2026

Always a great morning when we get to spend time with the brilliant minds across the New England ad community.

Thanks to for a great CMO+ Series session with at .

01/09/2026

Our "Say No to Dry January" campaign for was featured in alongside new work for brands like Apple, LEGO, Natural Light, Netflix, and others 🔥

Now, that's saucy.

Check out the "11 creative campaigns to know about today" via the 🔗 in our bio.

01/08/2026

Super saucy to have our "Say No to Dry January" campaign for Sweet Baby Ray's be featured in Ad Age as one of "11 creative campaigns to know about today," alongside great work from brands like Apple, LEGO, Natural Light, Netflix, and others.

Free AF redefines what “drunk” means for Dry January, and Nick Offerman goes undercover (sort of) for True Value.

01/07/2026

Thanks to MediaPost for highlighting our latest campaign for Sweet Baby Ray's, taking a stand against Dry January!

“Dry January gave us the perfect backdrop to flip a growing cultural trend on its head in a bold, unmistakable way. As a brand rooted in a sauce-first lifestyle, it felt like a natural opportunity to grab attention and reinforce our belief that no food should ever be left dry or bland. January is also a moment when most people are making resolutions — usually centered around saying no. And if there's one thing The Boss of Sauce wants people to say no to, it's sauceless, boring food.” - GYK Managing Director, Mike Stevens

CREDITS:
Brand: Sweet Baby Ray’s
Dan Gollinger: Brand Manager

Agency: GYK
Mike Stevens: Managing Director
Erika Gammon: Account Director
Cody Farley: Account Manager
Angela Cole: Head of Strategy
Suellen Guerreiro: Art Director
Timothy North: Copywriter
Gustavo Lopes: Creative Content Producer
Kelly Van Wart VanWart: Producer
Adam Telian: Head of Media
Jared Schauer: Senior Integrated Media Planner
Julia Heitin: Associate Media Specialist

GYK created the "Say No to Dry January" campaign.

01/06/2026

📣 NEW WORK ALERT 📣 GYK and Sweet Baby Ray's are on a mission to put a stop to dry, flavorless, unsauced food.

Pledge that you'll "Say No to Dry January" (and YES to Sauce Season!) for the chance to win a year’s supply of sauce, the ultimate sauce bar cart, a wing sauce fountain, and more: https://www.sweetbabyrays.com/dryjanuary

12/18/2025

Thanks to NASPL for highlighting our New Hampshire Lottery campaign, rebranding the HAMs across New HAMpshire so that players could bring home the bacon with the new $2 I ❤️ Bacon scratch-and-sniff ticket!

https://www.nasplinsights.com/post/welcome-to-new-baconshire-a-bacon-scented-campaign-for-the-nh-lottery

CREDITS:

New Hampshire Lottery
Director of Marketing, Maura McCann

GYK
Managing Director, Mike Stevens
Creative Director, Scott Nicholson
Account Director, Erika Gammon
Account Manager, Piper Baine
Strategist, Paris Inacio
Copywriter, J.R. Roach
Agency Producer, Kelly Van Wart

Big Brick Productions
Executive Creative Producer, Matt Doyle
Director of Production, Tyler York
Executive Editor, Josh Drake
Editor, Gus Lopes

Smell that $2 I ❤️ Bacon scratch-and-sniff ticket!