GYK

07/13/2026

👉 What's your fave SAUCE/FOOD combo? 🤤

Our Director/Exec Creative Producer gives his blind rankings after indulging in a sauce-heavy holiday break.

📸 credit: production intern

07/02/2026

July 4th BBQs are right around the corner, and it's got us thinking back to the time we created the sauciest 30 Rack of all time.

So saucy, in fact, that it got thousands of views on LBBonline - Little Black Book and became one of the outlet's Most Read Stories across the U.S. in 2025 (alongside the Super Bowl and work from KFC, Adidas, Lexus, State Farm, Miller Lite, and others ... NBD).

Featuring every flavor in Sweet Baby Ray's portfolio, grill masters across the country duked it out in our eBay auction to secure the limited-edition box, with proceeds benefiting Feeding America.

Check out the story here (https://lbbonline.com/news/lbb-most-read-2025-usa-top-ad-stories), and don't forget to grab your bottle of Sweet Baby Ray’s this weekend! Happy 4th, all.

06/22/2026

🚨 GYK is at the Cannes Lions International Festival of Creativity!

Senior Account Director Katie Hamlin, a 2025 Cannes Lions 30 Under 30, is speaking on a Brand Marketing Academy alumni panel and soaking in all the insights and ideas to bring back for our people and partners. 🧠

Follow along with GYK's Instagram Stories to see how Katie does with her Cannes BINGO card, filled with challenges she's got to complete as part of her Takeover this week. 👀

05/27/2026

Pumped to Telly-you about our latest wins! (See what we did there? 👀 )

The team won 5 awards across 3 clients, and our work for Keolis Commuter Services was even highlighted in the Telly's official winners announcement: https://www.tellyawards.com/press-release/47th-annual-telly-award-winners-announced/

➡️ Gold for Keolis Commuter Services - A “Traintorial” with Pari from “Love on the Spectrum” in Social Video > Tutorial & How To

➡️ Gold for Edelman Financial Engines, with Cadence Post - “Start Your Someday” in Campaign > Business-to-Consumer

➡️ Silver for Sweet Baby Ray's - “Say No to Dry January" in Social Video > Culture & Lifestyle

➡️ Bronze for Keolis Commuter Services - A “Traintorial” with Pari from “Love on the Spectrum” in Social Video > Brand Collaboration (Use of Creator, Celebrity, & Influencer)

➡️ Bronze for Keolis Commuter Services - A “Traintorial” with Pari from “Love on the Spectrum” in Social Video > Accessibility & Inclusion

Congrats to all 👏 👏 👏

05/21/2026

It's not every day you get to produce a music festival! 🎶

With Boston Calling on hiatus this year, the Harpoon Brewery + GYK team decided to bring local music fans the ultimate low-key outdoor concert experience of the summer: Boston Chilling.

In celebration of Harpoon's (high-key amazing) new craft lager, Low Key, the *free admission* festival is being held on June 6 at the Lawn on D, and features live music, great beer, bites, lawn games, and laidback vibes.

Whether you want to head over after Boston Pride festivities or are just looking for an easygoing way to spend a Saturday, Boston Chilling keeps things intentionally casual: come by, hang for a bit, or don’t. No big push. No hard sell. Just… chill.

More details: https://harpoonbrewery.com/harpoon-brewery-hosts-first-ever-music-festival-at-the-lawn-on-d-boston-chilling/

RSVP here: https://partiful.com/e/WU4Dj6GR1oT4MLOadh85?

04/09/2026

Join GYK's Head of Media, Adam Telian, and other fantastic panelists for an April 30 discussion on media effectiveness and measurable outcomes, hosted by The Ad Club!

Get your tickets here:

As pressure from performance increases, media channels multiply and consumer attention fragments, the definition of “effective” advertising has fundamentally changed. Reach and impressions are easy to buy but proving real impact has never been harder. 

04/06/2026

The 's 2026 Women's Leadership Forum at Gillette Stadium was one for the books.

From the First American Woman to Ski Solo to the South Pole (.izabeth) to a Nobel Peace Prize laureate () to an astronaut (), and other badass female leaders, activists, and ground-breakers, the speaker lineup was 🔥.

And our very own Ginger Ludwig, GYK's Head of Marketing & Communications, was honored on stage as one of ten 2026 "Women We Admire" Award winners, alongside some serious powerhouses across the New England ad community. 👏👏

It's always a good day when we get to head out in the world together and soak up some inspiration and stories of overcoming the odds. You know we love an underdog 😉

02/09/2026

It's not every day you get to hang out with your clients AND Big Papi!

In celebration of the recent success of sports betting in New Hampshire, the New Hampshire Lottery hosted a panel and Q&A session at The Brook with David Ortiz, who shared stories from his 20-year Hall of Fame career with players, fans, and a few lucky students across the state.

Cheers to our partners at the NH Lottery for their efforts to create these opportunities for the community!

02/06/2026

Yeah, I guess you could say we're excited to have Mark Philip join the team. 😉 Ecstatic. Humbled. Delighted. Honored. Tickled? Or any of those other fun words typically accompanying a new hire announcement!

Shout out to our friend Doug Zanger at Indie Agency News for sharing the news: https://indieagency.news/gyk-lands-the-creative-who-made-a-super-bowl-ad-more-viral-than-the-game/