GYK

10/06/2026

Tastes like hitting a totally sweet milestone 🤤

Congrats to our client, Milo’s Tea Company, for not only reaching but exceeding their goal of $1 billion in annual retail sales (a year ahead of time, no less)!

When GYK was named Milo’s lead agency in 2025, we knew they had big ambitions. Since 1946, this family- and women-owned company has gone up against some global beverage behemoths and continued to thrive, becoming the No. 1 growth driver of the tea and lemonade categories in America.

Impact is our endgame, so nothing makes us prouder than seeing our partners’ brands and businesses grow – especially when that looks like:

🍋 Distribution up 50% to more than 65,000 stores across America
🍋 Household pe*******on up 56%, now reaching one in four U.S. households
🍋 The highest repeat purchase rate among top ready-to-drink refrigerated tea competitors

Check out this Food & Beverage Magazine story to learn more about the big moves happening at Milo’s: https://www.fb101.com/milos-tea-company-1-billion-retail-sales-tea-lemonade-growth-302886836

And kudos to CEO Tricia Wallwork, VP of Marketing Mihira (Patel) Rami, Sr. Manager of Integrated Marketing Kelley Kerger, and team on the exciting news. We can’t wait to see what’s ahead! 🎉

09/28/2026

What’s more New England than sitting in your car, tuning in to the Pats game, and crushing a few scratch-offs?

When the NH Lottery tapped GYK to launch their new $5 Patriots® Scratch Ticket, we got to go hard at casting the right players (pun intended) to introduce the scratcher to the Granite State.

Enter two Patriots legends: Matt Light and Danny Amendola. Check out the new spot.

CREDITS
Creative: Scott Nicholson Scott Nicholson
Account: Erika Gammon Erika Kim, Piper Baine
Media: Martha Welker Martha Grace, Phyllis Maguire Phyllis Maguire, Julia Heitin JULIA HEITIN, Katelyn Hegarty Katelyn, Nathan Yanuszewski Nathan Keith
Director/Executive Producer: Matt Doyle Matt Doyle
Director of Production: Tyler York Tyler York
Line Producer: Lisa Neville nevillel
DP: Aaron Frutman Aaron Frutman
B Camera Operator: Dan Dunn Dan Dunn
First AD: Faye Cogen FAC
Editor: Jason Morris Lightning Locomotive Productions, LLC
Wardrobe: Maili Lafayette Maili Lafayette
Hair/Makeup: Eliza Jones Eliza Dora Jones
BTS: Scout K, Gustavo Lopes Gustavo | Video Shooter, Editor & Digital Creator
Talent: Matt Light Light Foundation & Danny Amendola Danny Amendola

07/13/2026

👉 What's your fave SAUCE/FOOD combo? 🤤

Our Director/Exec Creative Producer gives his blind rankings after indulging in a sauce-heavy holiday break.

📸 credit: production intern

07/02/2026

July 4th BBQs are right around the corner, and it's got us thinking back to the time we created the sauciest 30 Rack of all time.

So saucy, in fact, that it got thousands of views on LBBonline - Little Black Book and became one of the outlet's Most Read Stories across the U.S. in 2025 (alongside the Super Bowl and work from KFC, Adidas, Lexus, State Farm, Miller Lite, and others ... NBD).

Featuring every flavor in Sweet Baby Ray's portfolio, grill masters across the country duked it out in our eBay auction to secure the limited-edition box, with proceeds benefiting Feeding America.

Check out the story here (https://lbbonline.com/news/lbb-most-read-2025-usa-top-ad-stories), and don't forget to grab your bottle of Sweet Baby Ray’s this weekend! Happy 4th, all.

06/22/2026

🚨 GYK is at the Cannes Lions International Festival of Creativity!

Senior Account Director Katie Hamlin, a 2025 Cannes Lions 30 Under 30, is speaking on a Brand Marketing Academy alumni panel and soaking in all the insights and ideas to bring back for our people and partners. 🧠

Follow along with GYK's Instagram Stories to see how Katie does with her Cannes BINGO card, filled with challenges she's got to complete as part of her Takeover this week. 👀

05/27/2026

Pumped to Telly-you about our latest wins! (See what we did there? 👀 )

The team won 5 awards across 3 clients, and our work for Keolis Commuter Services was even highlighted in the Telly's official winners announcement: https://www.tellyawards.com/press-release/47th-annual-telly-award-winners-announced/

➡️ Gold for Keolis Commuter Services - A “Traintorial” with Pari from “Love on the Spectrum” in Social Video > Tutorial & How To

➡️ Gold for Edelman Financial Engines, with Cadence Post - “Start Your Someday” in Campaign > Business-to-Consumer

➡️ Silver for Sweet Baby Ray's - “Say No to Dry January" in Social Video > Culture & Lifestyle

➡️ Bronze for Keolis Commuter Services - A “Traintorial” with Pari from “Love on the Spectrum” in Social Video > Brand Collaboration (Use of Creator, Celebrity, & Influencer)

➡️ Bronze for Keolis Commuter Services - A “Traintorial” with Pari from “Love on the Spectrum” in Social Video > Accessibility & Inclusion

Congrats to all 👏 👏 👏

05/21/2026

It's not every day you get to produce a music festival! 🎶

With Boston Calling on hiatus this year, the Harpoon Brewery + GYK team decided to bring local music fans the ultimate low-key outdoor concert experience of the summer: Boston Chilling.

In celebration of Harpoon's (high-key amazing) new craft l***r, Low Key, the *free admission* festival is being held on June 6 at the Lawn on D, and features live music, great b**r, bites, lawn games, and laidback vibes.

Whether you want to head over after Boston Pride festivities or are just looking for an easygoing way to spend a Saturday, Boston Chilling keeps things intentionally casual: come by, hang for a bit, or don’t. No big push. No hard sell. Just… chill.

More details: https://harpoonbrewery.com/harpoon-brewery-hosts-first-ever-music-festival-at-the-lawn-on-d-boston-chilling/

RSVP here: https://partiful.com/e/WU4Dj6GR1oT4MLOadh85?

04/09/2026

Join GYK's Head of Media, Adam Telian, and other fantastic panelists for an April 30 discussion on media effectiveness and measurable outcomes, hosted by The Ad Club!

Get your tickets here:

As pressure from performance increases, media channels multiply and consumer attention fragments, the definition of “effective” advertising has fundamentally changed. Reach and impressions are easy to buy but proving real impact has never been harder.