MediaCo Consulting Group

10/19/2026

The AI company is betting on face-to-face engagement to turn ChatGPT’s widespread consumer recognition into enterprise sales.

10/15/2026

https://appleinsider.com/articles/26/10/07/apples-escalating-crackdown-on-ad-vendors-is-catching-some-innocent-victims

When iOS 27 was released, a legit advertising company found it could no longer serve ads to the Safari browser. This block appears to be a mistake on Apple's side, but the ad industry is up in arms about the implications.

10/15/2026

This report is a touchstone in these swirling Marketing timesv. . .done in August, it gives perspective and helps Marketers to see under carpets to identify bulges that are causing chaos in Marketing campaigns and departments...

As WARC's seminal 2025 report, “The Multiplier Effect,” made clear, brand and performance are not opposing forces. When properly integrated, they multiply each other exponentially. This study highlights various characteristics that set leading marketers apart from the rest and shows CMOs how to ...

10/15/2026

https://lnkd.in/p/eFxtqped

10/10/2026

https://www.linkedin.com/posts/rishabhsisodiyatechsara_a-resume-can-tell-you-how-long-someone-has-activity-7494012619230449667-LCAW?utm_medium=ios_app&rcm=ACoAAAILOpUBVBnNABj2QnK8NXUdUKmkOZIZdQw&utm_source=social_share_video_v2&utm_campaign=copy_link

A resume can tell you how long someone has worked. It doesn’t always tell you how well they’ll work for you. This clip from Suits made me think about how easily hiring decisions can be influenced by what we expect the “right candidate” to look like. Years of experience. Previous titles. Age....

09/26/2026

MARKETINGDRIVEN SALES & BUSINESS DEVELOPMENT
Performance Marketing Is Dead. Here’s Why.

Learn how preference marketing helps B2B organizations connect brand and demand, assess competitive position, and improve growth decisions.

09/26/2026

AI can accelerate marketing-mix modeling, but human judgment remains essential for turning measurement into business decisions. EMARKETER

AI will touch every stage of marketing mix modeling (MMM), from cleaning data and building models to translating complex findings into plain English. But speed and automation alone won't make measurement more valuable. The bigger opportunity is using AI to help marketers get from measurement to deci...

09/26/2026

Citi’s new media network demonstrates how proprietary customer and transaction data can become a valuable marketing asset. EMARKETER

Transaction data can lure advertisers, and reach beyond Citi’s app will help unlock more ad spend.

09/25/2026

08/22/2026

Before Ogilvie on advertising, t’was Ogilvie on to***co farming, before that Ogilvie on hotel kitchen scrap chopper…

In 1989, David Ogilvy sold his advertising agency for $864 million. Here's every random job he tried before that: 1. In 1931, at age 20, he was thrown out of Oxford University because he couldn't pass the exams. 2. He moved to Paris and worked in the Hotel Majestic kitchen. He worked 63 hours a week...