Montagne Powers

06/02/2026

The speed of a communications crisis has changed dramatically.

A misleading AI-generated image, fake quote or viral social post can spread around the world before an organization has time to respond. What was once known as the “Golden Hour” of crisis response is now being called the “Golden Moment.”

That’s where PR comes in. Strong PR isn’t just about promoting good news—it’s about protecting reputation, maintaining trust, and responding quickly when misinformation or rumors emerge.

The question isn’t whether your organization could face a communications challenge. It’s whether you’re prepared to respond when it happens. Preparation today can protect your reputation tomorrow. We're here to help.

05/29/2026

For years, marketers measured success by website traffic and clicks. But today, people often get the information they need without ever visiting a website.

Search engines, AI-generated answers, social media previews, online reviews and featured snippets now shape opinions before a click even happens.

That’s where strategic PR matters. Strong media coverage, thought leadership, brand mentions, reviews and credible third-party validation all help shape perception, build authority and increase discoverability across search and AI-driven platforms.

Traffic still matters — but on its own, it’s no longer the best measure of success. Modern PR and content strategies should focus on trust, engagement, reputation and real business impact.

Search Engine Land asks: Is organic traffic worth tracking anymore?

https://bit.ly/4e5bRcd

05/28/2026

Don’t tax our libations!

When the New Hampshire Liquor & Wine Outlet wanted to boost customer awareness about its famously low prices on name-brand wines and spirits, it turned to Montagne Powers.

We created “No Taxation on Our Libations” – a nationwide campaign offering customers discounts up to double the tax charged by their state!

It was one of NH Liquor & Wine Outlets’ most successful campaigns – generating 80 pieces of media coverage, 33.2 million impressions and 45,000 email signups across 46 states.

Read more about it here! https://bit.ly/3PsQYyu

05/22/2026

Our client, Granite VNA, recently launched a tele-monitoring service that provides patients with chronic conditions such as COPD, CHF and hypertension with 24/7 vital-sign monitoring, medication reminders and support via a tablet device, enhancing the agency’s home care teams’ ability to provide proactive, personalized support to home care patients.

Learn more about how innovative care and compassionate support go hand in hand at Granite VNA.

05/21/2026

A recent study found that 85.5% of AI citations reference earned media sources.

That includes:
• News articles
• Media interviews
• Press coverage
• Industry publications
• Expert quotes
• Reviews and trusted mentions

As AI search continues to grow, PR and media coverage are becoming even more important for online visibility, credibility, and discoverability.

Your brand’s story deserves to be part of the conversation. We'd love to help your business stand out!

05/20/2026

When the economy is down, many businesses are tempted to cut PR and marketing spending. But that’s a mistake. Studies have shown that businesses that maintain their PR and marketing spending during difficult times actually increase their sales.

As Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.”

05/07/2026

What was our team member Hunter doing at a waste processing facility?

You'll have to stay tuned to find out!👀

05/05/2026

It's no secret that New Hampshire has a housing problem…but what's the solution?

On May 12, leaders from across the state are coming together to tackle it head-on at Building Solutions for ReGen Valley Tech Hub: A Regional Housing Summit at UNH Manchester.

Come join the conversation about real solutions to one of the biggest challenges facing our region right now. The future of our workforce and our economy depends on it.

👉 Get the details + register: https://bit.ly/4n5AgBq

Greater Manchester Chamber - NH New Hampshire Housing ARMI BIOFABUSA The City of Manchester NH - Government NH Economy

New Hampshire’s housing shortage is one of the most urgent challenges facing our communities, businesses, and workforce today. As the biofabrication industry continues to grow in ReGen Valley, meeting the demand for a skilled and diverse workforce will require access to housing at all price points...

05/04/2026

We’re proud to once again support Granite VNA’s annual fundraiser, Passion for Caring 💜

This special event helps ensure hospice care is available to individuals and families in our community when they need it most.

If you’re looking for a meaningful way to give back, we hope you’ll consider joining us for this year's event on Thursday.

Join Granite VNA’s annual Passion for Caring fundraiser — a spring cocktail event with live music, hors d’oeuvres, networking, and a silent auction supporting Hospice House and compassionate care.

05/01/2026

It's time to wish a happy work anniversary to our account manager, Ryan!

His dedication to clients, attention to detail and ability to keep even the busiest projects on track makes him an invaluable part of our team. The impact over the years speaks for itself.

Here’s to Ryan — and to everything still to come!