Fabre Smith & Co.

02/22/2024

Now this is real economic news. A significant indicator that inflation has damaged individual households..... the Tooth Fairy has cut back on payouts! Yikes!

How much the Tooth Fairy gives for a lost tooth in 2024 has dropped with cooling inflation.

11/28/2023

"Authenticity" is the word of the year. Says a lot about the state of the world.

Merriam-Webster's word of the year for 2023 is “authentic.” Editor at large Peter Sokolowski told The Associated Press ahead of Monday's announcement that lookups for the word rose to new heights on the company’s website throughout the year.

10/30/2023

Hmmm. 90% of bosses think they understand how their business should be marketed, but only 22% of their chief marketing officers agree. That's what the Wall Street Journal reports. Interesting divide....https://tinyurl.com/2th78jnk

07/30/2023

Barbie gets it right! Read about the innovative ways that "Barbie" partnered with all kinds of brands for an extravaganza of marketing tie-ins. Lessons to be learned.

Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, "Barbie." So, what can communicators learn from this awe-inspiring work and how can it help your brand?

10/03/2022

The times they are a changing. Especially for marketers.

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

05/02/2022

Interesting. But how did you hear about this study? Hmmmmm?

Bullish founders Michael Duda and Brent Vartan suggest alternative strategies that will attract more loyal customers.

10/11/2021

The job market is changing. Looking for new workers will require a little more $ and a little more training.

Employers that want to fill open roles will have to be a little more open-minded and willing to train.

09/15/2021

It's that time again....yet another new iphone. Should you jump or should you wait? Here's a researched opinion.

While there's no one must-have feature, there are 10 good reasons to consider upgrading to an iPhone 13 from your current iPhone, even an iPhone 12.

04/20/2021

Curious about the touted demise of cookies? Get up to speed with this article.

The industry is growing precarious that Google will use the third-party cookie death as a new way to establish market dominance that feeds its own interests

03/17/2021