05/03/2022
To us, to create a brand successfully is to inspire a feeling, an experience that leaves the viewer better after having interacted with it on any level. Once we know the audience, telling them a story, or even a hint of a story, inspires them to want to know more.
In this case, we found an image, that we used in a recent client mood board, because of the story it prompted us to want to know about this woman. The artist's choice of color, place, costume and even hairstyle made us crave more. Even if we have to make it up.
How do you tell stories that make people want to know more?
Artist credit: Giacomo Grosso, 1860-1938