XOMAD

Name: XOMAD
Address: Manhattan Beach, CA, US
Telephone: +18779662377

Your influencer agency of record. XOMAD is laying scripted content to rest, and leading the uprising of marketing.

From product development to campaign ex*****on, XOMAD integrates influencers into all marketing facets, from product ideation to campaign planning and ex*****on. Since 2010, XOMAD has paired major brands with trusted influencers, optimized to drive purchase behavior and lasting brand advocacy. XOMAD believes influencer marketing is most powerful with (1) large groups of micro-influencers with high

engagement, (2) experiential, real-world activations, and (3) influencer-led campaigns that bring authenticity to marketing. In October 2017, XOMAD released the Beta version of it’s new tech platform, which is turning the industry on its head, bringing in-depth analytics, audience demographics, and the power of authentic marketing to the hands of every brand and business. The XOMAD platform is the only technology in the influencer industry that allows influencers to collaborate with one another and also pitch brands organic campaign ideas that keep influencer marketing authentic and impactful--allowing influencers to be the marketing industry’s true creatives. XOMAD's clients include PR agencies such as Edelman, Weber Shandwick, Ketchum and Siren, and consumer product companies such as Unilever and L’Oreal (40+ recent campaigns), as well as diverse brands such as SHOWTIME, Ocean Spray, Paul Mitchell, NIVEA and The American Heart Association.

03/08/2026

Happy International Women’s Day!

At , this isn’t just something we support, it’s who we are, with 75% of our team being women! Our team is powered by incredible women across strategy, creative, partnerships, and leadership. The campaigns we build, the relationships we nurture, and the culture we foster are shaped by their vision and expertise.

Today, we’re celebrating the social, economic, cultural, and political achievements of women everywhere. From the boardroom to the ballot box, from the creator studio to the classroom, women are driving progress.

Here's to breaking barriers, and building a future where every woman's voice is heard!

02/22/2026

The 2026 Winter Olympics aren't just games, they are a 24/7 global takeover. Just like the biggest world events lately, Milano Cortina is going digital-first, meaning if you aren't scrolling, you're missing out on the real action!

Partnering with athletes, delegation members, or anyone behind the scenes, allows brands to move beyond traditional advertising and build genuine and lasting cultural relevance.

Whether through highlights, specialized storytelling or behind the scenes content, these messengers (aka influencers) capture significant moments that outpace traditional broadcasting and can turn raw unfiltered access into long-term brand affinity.

The key? Strategies that prioritize community and relatability. A proven way for brands to secure a central place in global conversations and drive engagement beyond official ceremonies.

And lastly, to all the US and Global athletes, congratulations! Your hard work paid off. We hope you enjoyed every moment!

02/06/2026

The old playbook isn’t cutting it anymore.

Influencer marketing in 2026 is about relevance over reach, collaboration over control, and content made for how people really scroll.

This is what we’re seeing as brands plan for what’s next:

- Smarter creator casting.
- Short-form that actually feels native.
- Integrated and unexpected creator-led strategies built on trust.

The brands that get this won’t just show up, they’ll stand out!

Let us help you stand out with one of our custom programs.

02/05/2026

We have decided that February will be all about Xyla! 🐶

Our pet of the month is two years of age, a huge fan of plantain chips, and one of her favorite things to do is snuggling up next to Darius!

02/03/2026

What is in and what is out. 2026 goals, XOMAD style.

From reading goals and matcha breaks to learning languages and creating meaningful impact through our work, this is what our team is bringing into the new year.

Same people. New goals. Let’s make it a good one.

01/20/2026

We hope everyone enjoyed a restful long weekend in honor of Martin Luther King Jr. Day. Beyond the extra time to recharge, we believe this day serves as a meaningful pause, a reminder to reflect on the values of service and community that Dr. King championed.

Days like this encourage us to carry those reflections into our everyday lives, fostering connection, empathy, and purpose in all that we do.

12/24/2025

💌 From every corner of the globe, our team comes together to send you warm holiday wishes, with a message that carries joy, gratitude, and connections worth cherishing.

May your holidays be filled with moments that feel handwritten, heartfelt, and unforgettable 🌟

Happy Holidays from all of us, everywhere!

12/13/2025

Meet our newest pet of the month: Moose 🐕

Just recently adopted, he is full of energy and only likes to sit for a few seconds at a time! Unless he's giving kisses, then he will hop all over you (giving you more love than you want at times ha!) 💕

He's settling in nicely with Frito and Muffin, so it's constant play time at Kylie’s house right now as you can imagine! 😂

12/11/2025

Social media has become the beating heart of holiday shopping. According to the Q4 2025 Sprout Pulse Survey, 80% of consumers plan to use social as much if not more to find gifts compared to last year. For Gen Z (63%) and Millennials (51%), social isn’t just a resource, it’s their top destination for inspiration, deals, and product discovery.

This shift reflects a broader consumer mindset: shoppers are more strategic than ever, balancing budget-conscious behaviors with the desire for meaningful celebrations and quality gifts. Online channels remain central, offering unmatched convenience, price comparisons, and endless selection.

Platform trends in 2025 show users embracing community-centered content, nostalgia aesthetics, and DIY gifting inspiration. TikTok leads the way, with nine in ten users turning to the platform for holiday advice, 40% for decorating ideas and nearly half for recipes to serve or gift.

The takeaway? A single marketing playbook no longer works when every market tells a different Christmas story. But one thing is clear: social media is where creativity, community, and commerce converge. This holiday season, it’s not just influencing shopping decisions, it’s empowering consumers to celebrate with more connection, inspiration, and joy.

11/28/2025

Black Friday, Small Business Saturday, and Cyber Monday aren’t just peak shopping days, they’re three of the most influential moments of the year for shaping consumer behavior. With so many brands competing for attention, the difference between getting seen and getting scrolled past often comes down to one thing: authenticity.

That’s where creators come in. Influencers translate your promotions into real stories, how your product or service fits into their daily life, elevates their routines, solves a pain point, or becomes the gift they’re genuinely excited to give. Their content builds trust in a way that traditional ads simply can’t, especially during a weekend when consumers are overwhelmed with options.

For small businesses, creators can be the boost that introduces you to new audiences who are ready to shop local and support independent brands. For larger brands, influencers provide credibility and help humanize big campaigns, making your deals feel meaningful and not just an ad.

Through shoppable links and last-minute reminders, creators drive urgency, visibility, and conversion across the entire holiday weekend. As you prepare for the biggest retail moments of the year, influencer marketing remains one of the most impactful ways to meet consumers where they already are: online, engaged, and ready to buy.

11/27/2025

Today, we’re taking a moment to reflect on the people and partnerships that make our work meaningful.

At , we’re incredibly grateful for the trust our brand partners place in us, the creativity our creators bring to every campaign, and the communities that make this industry so special.

Thank you for allowing us to help tell your stories, amplify your impact, and connect you with audiences in authentic, thoughtful ways. Your collaboration and support mean the world to us.

Wishing you all a warm and joyful Thanksgiving. From all of us at , thank you for being a part of our journey.

11/20/2025

We are here to share some pawsitivity with the help of and 🐾

Fito, our Pet of the month, is a 7-year-old Biewer Terrier, who likes to act like a little puppy.

He loves chicken (especially dried chicken treats), dresses up for Halloween every year (this year he was a bat 🦇), and comes everywhere Carol goes because he’s tiny, spoiled and doesn't like to stay home alone.

He’s super shy, though, and likes to decide when to say hi, especially around kids or bigger dogs, so he always likes to keep distance and his own little space.

Fun fact: he's also an influencer 😅 A couple of months ago did his first campaign with Amazon to celebrate Pet Day, which turned out super cute!

Address

Manhattan Beach, CA

Telephone

+18779662377

Website

http://www.xomad.com/

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