From product development to campaign ex*****on, XOMAD integrates influencers into all marketing facets, from product ideation to campaign planning and ex*****on. Since 2010, XOMAD has paired major brands with trusted influencers, optimized to drive purchase behavior and lasting brand advocacy. XOMAD believes influencer marketing is most powerful with (1) large groups of micro-influencers with high
engagement, (2) experiential, real-world activations, and (3) influencer-led campaigns that bring authenticity to marketing. In October 2017, XOMAD released the Beta version of it’s new tech platform, which is turning the industry on its head, bringing in-depth analytics, audience demographics, and the power of authentic marketing to the hands of every brand and business. The XOMAD platform is the only technology in the influencer industry that allows influencers to collaborate with one another and also pitch brands organic campaign ideas that keep influencer marketing authentic and impactful--allowing influencers to be the marketing industry’s true creatives. XOMAD's clients include PR agencies such as Edelman, Weber Shandwick, Ketchum and Siren, and consumer product companies such as Unilever and L’Oreal (40+ recent campaigns), as well as diverse brands such as SHOWTIME, Ocean Spray, Paul Mitchell, NIVEA and The American Heart Association.
