The Creative Pack

The Creative Pack Branding & Packaging
The pack (noun): a group of creatives, hunting for the best design solutions & working together in a close knit team

We are a Branding & Packaging design group. We love working with large retailers, independent brands, and small startups. We tailor our work to their individual needs. We bring innovative ideas with a professional & friendly California personality. Not only do we enjoy the creative process, but we’re pretty good at it too!

Launching new packaging isn’t always the finishing line. Once a product reaches the shelf and consumers begin to interac...
08/03/2026

Launching new packaging isn’t always the finishing line. Once a product reaches the shelf and consumers begin to interact with it, brands gain invaluable real-world insights. The answer isn’t a complete redesign, it’s what we call a “2.0” or a refresh. It’s a thoughtful evolution that builds on what’s already working. See this evolution through our work with Fresh & Simple. The result - a packaging system that preserves the brand consumers already knew and trusted while strengthening navigation, improving communication and building greater consistency across categories 👍 Learn more about the power of a thoughtful evolution on our blog

We are excited to finally announce our work on the San Francisco Bay Coffee redesign. Same great coffee, with an impress...
06/29/2026

We are excited to finally announce our work on the San Francisco Bay Coffee redesign. Same great coffee, with an impressive new look. San Francisco Bay Coffee partnered with us to redesign their brand and packaging across 100+ SKUs in retail and ecomm channels nationwide. Their products offering spans all coffee preferences - from whole bean to coffee pods to cold brew. See more of the redesign on our website. Photography by JXL Creative LLC.

What better way to slip into vacation mode than with a refreshing Italian soda? Amalfi Italian Soda captures the feeling...
06/24/2026

What better way to slip into vacation mode than with a refreshing Italian soda? Amalfi Italian Soda captures the feeling of lounging on a sun-soaked beach, book in hand, losing track of time beneath a striped umbrella. Designed for the traveler, Amalfi is an airport-exclusive soda brand made to accompany the journey, whether you’re heading off on a getaway or savoring the last moments before returning home 🌞🍋🌊🍹🏖️🍊

Rebrand Series 5 - Silva Sausage Co. A family owned & operated business since 1967. This specialty sausage house is know...
02/18/2026

Rebrand Series 5 - Silva Sausage Co. A family owned & operated business since 1967. This specialty sausage house is known for their carefully crafted gourmet meats - most famously, their Portuguese Linguiça, identifiable by its iconic yellow packaging. We designed a new look for Silva that reflects their capabilities and carries them well into the future. This design is modern yet honors their past - unparalleled flavor, freshness and family. The results? Expansion into new regions, new sku innovation and Jalapeño Pepper Jack Saisafe ranked #1 by

Rebrand Series 4 - Mrs. Richardson’s Dessert Sauces. We redesigned this dessert sauce brand to feel timeless yet modern,...
02/09/2026

Rebrand Series 4 - Mrs. Richardson’s Dessert Sauces. We redesigned this dessert sauce brand to feel timeless yet modern, classic and have a look that matched their delectable sauces that turn any dessert into an extraordinary one. It was very important in this redesign to emphasis that these sauces can be used beyond your usual ice cream - they are extremely versatile! The results? 30% growth and new distribution in retail.

Re-brand Series  #3! We worked with  to redesign their e-commerce boxes. Now the best surprise at your doorstep, comes w...
02/05/2026

Re-brand Series #3! We worked with to redesign their e-commerce boxes. Now the best surprise at your doorstep, comes with a charming new design that compliments the cookie gifting experience perfectly. The eye-catching shopper, printed in the Levain Bakery’s signature blue color, is one any Levain cookie lover can recognize from a mile away. The results? 533% growth and increased fulfillment efficiency! 🍪💙

Part 2 of our  rebrand. To recap - in partnership with Hornall Anderson, we re-ignited the brand with a dynamic rebrand ...
02/02/2026

Part 2 of our rebrand. To recap - in partnership with Hornall Anderson, we re-ignited the brand with a dynamic rebrand designed to set La Terra Fina for long-term success in the marketplace. The results? Double digit growth and international club channel expansion!

Rebrand Series  #2! A question one might have is - when is it time for a brand refresh? Some of the reasons might be - s...
01/30/2026

Rebrand Series #2! A question one might have is - when is it time for a brand refresh? Some of the reasons might be - slumping sales, low growth, lacks appeal, dated design, no shelf impact. is one of our longest-standing clients of over 10 years. In partnership with Hornall Anderson, we re-ignited the brand with a dynamic rebrand designed to set them up for long-term success in the marketplace. The results? Wait for Part 2.

Rebrand Series > Fresh Cravings Part 2! This one is all about  hummus!  Hummus was next range to be redesigned, followin...
01/23/2026

Rebrand Series > Fresh Cravings Part 2! This one is all about hummus! Hummus was next range to be redesigned, following the same look and feel established for the salsa range, while introducing unique elements to differentiate the two. Like salsa, this redesign led to a 25% increase in sales, making it one of the fastest growing dip categories in the US market!

New Year. New Series. Welcome to our re-brand series. When is it time for a brand refresh? Slumping sales, low growth, l...
01/19/2026

New Year. New Series. Welcome to our re-brand series. When is it time for a brand refresh? Slumping sales, low growth, lacks appeal, dated design and no shelf impact.

Starting with - 25% increase in sales as the fastest growing refrigerated dip in the US market 🍅🥇

Address

1721 Artesia Boulevard Ste D
Manhattan Beach, CA
90266

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

(310) 878-2511

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