08/03/2026
Launching new packaging isn’t always the finishing line. Once a product reaches the shelf and consumers begin to interact with it, brands gain invaluable real-world insights. The answer isn’t a complete redesign, it’s what we call a “2.0” or a refresh. It’s a thoughtful evolution that builds on what’s already working. See this evolution through our work with Fresh & Simple. The result - a packaging system that preserves the brand consumers already knew and trusted while strengthening navigation, improving communication and building greater consistency across categories 👍 Learn more about the power of a thoughtful evolution on our blog