26/10/2021
Why posting everyday is HURTING you😓
I think we're all on the same page when I say that VISIBILITY and PRESENCE is crucial in the digital age📲 (especially recently, when almost everything transitioned to digital with the pandemic).
One touchy topic on this is: posting new content every single day.
Why? Some would say that...
🤔Posting content everyday gives the impression that one does not have a firm strategy in place
🤔It's also often seen as annoying as the audience can become too bombarded with your content
Another "school of thought" would say that...
🤔Showing up everyday increases your customer "stickiness"
🤔You put more value out in the open
There are very conflicting ideas and principles around this but I'm going with...
Neither.
For me, it's neither black nor white. There's a sweet, sweet spot between the two where you have to show up just enough to keep them interested and unconsciously asking for more and this is where social media management plays a big role in your overall business strategy!
Social Media Management can be a pain in the ass BUT being able to maximize it will do your business ✨wonders✨