CBI Digital US

08/19/2022

Despite the uncertainty and economic headwinds we're facing, digital ad revenues are showing resilience with projected growth throughout the rest of the year. Ultimately, consumer psychology will dictate the trend and consumer shopping behavior can be heavily affected by any significant news, creating disrupted market movement.
Source: https://www.marketingdive.com/.../ad-revenue.../625463/

Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

08/18/2022

Starting June 30, 2022, Google Ads Advertiser will no longer be able to create or edit expanded text ads in Google Ads (or any other platform that supports expanded text ads such as Google Ads Editor, the Google Ads mobile app, or API). Existing expanded text ads will continue to serve alongside responsive search ads, and you'll still see reports on their performance going forward. Additionally, you'll be able to pause and resume your expanded text ads, or remove them if needed.
NEXT STEP:
To prepare for this change, Google Ads recommends that you have at least one responsive search ad in every ad group in your Search campaigns by June 30, 2022.

08/17/2022

CB/I DIGITAL is proud to be one of the few agencies in the USA to become an OFFICIAL MAGENTO SOLUTION PARTNER and GOOGLE PREMIER PARTNER

With more than a decade of experience in mastering this platform, CB/I Digital has been building and supporting many large-scale Magento e-commerce platforms in the US.
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CB/I DIGITAL - Faster Growth. Stronger results. Proven
📍 Add: 12 E 49th street, 17th floor, New York, NY 10017
📞 1-929-232-2848
📧 Email: [email protected]

08/16/2022

Chrome has recently introduced Custom Tabs, a new feature automatically adding a “share” button to all browsers, greatly increasing the potential reach of your content.

Custom Tabs is a browser feature, introduced by Chrome, that is now supported by most major browsers on Android. It gives apps more control...

08/15/2022

In another effort to streamline its use of keywords and increase focus on user intent, Google will be phasing out modified broad match keywords by July, so be sure to prepare and monitor campaigns closely during this transition.

Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and how queries match to keywords.

08/13/2022

Take a deep dive into branded search campaigns and discover not only how to make the most out of this important group of keywords, but also the vital role incrementality should play in overall strategy.

There are 4 steps to evaluate your investment of branded keywords - judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

08/12/2022

As marketing automation platforms take on bigger roles, it’s crucial to create alerts and other checks to keep a close eye on how they’re managing your campaigns in order to avoid costly mistakes and ensure you’re getting the best possible results.

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.

08/11/2022

As Facebook becomes more influential for car buyers, they’ve begun offering new tools for dealers to set up, manage, and promote their inventory throughout the platform and increase brand awareness.

Facebook has added some new features for automotive dealers, providing more options to promote car sales on the platform.

08/10/2022

Utilizing Auction Insights on both Google and Microsoft can provide great insight on how your campaigns overlap and perform with similar brands to improve your PPC competitor analysis. https://searchengineland.com/using-auction-insights-for...

Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.

08/09/2022

According to Google’s John Mueller, identical content posted in different formats, such as a video and a blog post, isn’t actually considered duplicate content, and he even recommends this tactic for publishers to repurpose content going forward.

Google’s definition of duplicate content does not include articles and videos that contain the same text.

08/08/2022

With over 2,000 lawsuits a year aimed at websites over violations of the ADA, many of them SMB’s, Richard Horvath of Search Engine Land explains the risks specific to several industries, and helps you determine your own level of compliance.

It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.