12/30/2025
Most ad measurement still answers the wrong question.
Not did it run.
Not did it get views.
But did it actually make someone feel something.
This Reel360 article on why audiences rejected McDonald’s recent AI holiday ad is a great reminder that creative success starts in the brain, not the dashboard.
At GlassView, we measure real emotional response in premium video and CTV environments in the moment of exposure. Not surveys. Not proxies. Actual attention, sentiment, and resonance.
The backlash here was not about AI alone. It was about emotional misalignment with decades of brand meaning people already carry.
Impressions fade.
Clicks inflate.
Emotion endures.
If you care about understanding why creative works or doesn’t before performance data arrives, this is the conversation worth having.
Check out the full article at the link in our bio.
