Noyse

We specialize in Publicity Management for both ongoing brand management and targeted campaigns.

08/19/2026

Who actually wins the AI race?

Our client Deep33 co-founder Michael Broukhim went on Brian Kilmeade show with a clear answer: not whoever builds alone. The US needs partners, and in his words Israel is partner number one.

That’s why Deep33 invests across the US-Israel deep tech corridor, backing the AI and deep tech companies at the center of it.

06/10/2026

“All of a sudden my name was in these publications. I had no idea that would happen.”

That’s host Margarita Lyadova on her latest episode, talking about what happened when we brought her in to moderate a panel with a Holocaust survivor for Sip & Listen, the three-day pop-up series we produced with and .

She showed up to moderate a conversation, and walked out with her name in CBS and the New York Post 📰

In her words: “I really understand the value of these kinds of almost passive media opportunities and the long-term effect they have in building out your portfolio as a public figure.”

When you work with us, the press finds you 🙂‍↕️

If you’re a podcast host, founder, or public figure thinking about your media footprint, send us a DM.

03/11/2026

We are nowhere near the AI bubble.

This week alone, we saw how quickly the conversation is expanding beyond “tech news” and into everyday life. TikTok announced it will not add end-to-end encryption to DMs, citing safety concerns. CollectivIQ is positioning itself around more reliable AI answers by aggregating outputs from multiple models at once. An Android app called “Nearby Glasses” is attempting to address wearable surveillance by alerting users when smart glasses are detected nearby. And following OpenAI’s decision to work with the Pentagon, some users are shifting from ChatGPT to Claude.

AI is no longer contained to one sector. It is shaping consumer platforms, privacy and safety decisions, and government and policy conversations in real time. At Noyse, we are tracking these shifts closely because staying relevant in a crowded market means understanding what is changing, why it matters, and how to communicate it clearly.

02/20/2026

Reality show or horror film?

02/19/2026

So what did 21 years of YouTube teach us?

We all have video brain now.
Captions on. Sound off. 1.5x speed. Comments as context.
If it can’t survive a group chat send, it’s not traveling.

02/16/2026

On Presidents Day, we’re reflecting on a line from President John F. Kennedy: our “obligation to inform and alert the American people.”

That idea sits at the center of what we do as a PR and social media agency.

Storytelling shapes how communities understand the world around them. We take that responsibility seriously, and we carry it with us in everymessage we help bring to life.

02/13/2026

Happy Valentine's Day from Noyse!

02/11/2026

How Americans use social media isn't necessarily about what's trending, it's about what's habitual

02/09/2026

Save this. Steal these. Use them wisely.
And remember: good content doesn’t go viral by accident.

02/06/2026

Apple Music is not treating the Super Bowl Halftime Show like a single sponsorship moment. They are treating it like a week-long media rollout.

“Road to Halftime” centers the official Bad Bunny interview and builds programming around it, distributed across Apple Music, major social platforms, and NFL Network. The point isn’t just awareness. It’s to build momentum before game day and keep people watching after the performance ends.

The takeaway for brands is simple. If your plan starts the day of the moment, you are late. Win the week by planning the lead-up, mapping your cuts, and creating assets that can travel across platforms without losing the story.

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