Over the past 28 years, I have worked as a sports correspondent at the Sheboygan Press, sports writer and editor at the Chilton Times-Journal and as the editor of The Sheboygan Falls News. I have enjoyed writing articles about a wide variety of people, places and things and the response to these articles have been overwhelmingly positive. One of the most successful and rewarding aspects of my news
paper reporting career has been the articles I have written on local businesses. These business profiles have been met with overwhelmingly positive responses and have worked to connect businesses with new customers who may have not known the business even existed. The key to these articles has been presenting the business in a personal way. Describing the background of the business owner and possibly even the managers and employees works to give the business a personality and human factor that works to form a connection with potential customers. After writing hundreds of these types of articles in the Sheboygan County area, I have realized that businesses are in need of a more personal touch in promoting themselves and the products and services that they offer. In today's modern internet and social media driven world, businesses can promote themselves through their own platforms including websites, as well as various social media platforms like Facebook, Twitter, Instagram, YouTube, etc. While some businesses seem to understand the importance of this type of promotion, many others do not. I have noticed a number of businesses which have websites that are not regularly updated and do not adequately present the products and services that the businesses offer. In addition, they are either not utilizing social media or are doing so in a very generic and impersonal manner, which does not engage potential customers. I believe these businesses would benefit from a service which provides them with a comprehensive profile of their products and services while also presenting their background, goals and ambitions in a personal way with a distinct human touch. Pedal Down Promotions - Your Fast Track Connection offers a wide range of promotional services, including business profiles, news releases, newsletters, photography, video presentations and social media development and updates. These forms of media could be used on the businesses own website social media and YouTube sites, as well as Pedal Down Promotions website, social media and YouTube sites. Additional connections could be facilitated for inclusion of these promotional elements in newspapers, magazines, websites and other media outlets.
