Nerd Herd

02/16/2026

LIVE from AHR Expo 2026 at the Podcast Pavillion in Las Vegas! Join in if you missed the conversation or got snowed in from the weather out East- sorry friends!

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You're using AI to create content. So are thousands of other companies.

You put it on your website. So do they.

Now AI is scraping that synthetic content, regurgitating it, and suddenly everyone's content is getting lower quality. You're all competing with the same recycled information.

It becomes an echo chamber. And you're losing differentiation.

This is why the highest-performing HVAC companies keep humans at the center of content creation and use AI to enhance—not replace.

Hear the full strategy on why this matters for your business: https://hubs.li/Q042t0Hq0

02/12/2026

Every HVAC executive wants an AI strategy. But strategy isn't the bottleneck—ex*****on is. The real question: where do we start, and what do we skip?
In this week's episode, Keyworth —VP of Sales and Marketing at Online Access, working directly with manufacturers and contractors—walks through her actual AI operations plan. Not what vendors want to sell you. What actually works in HVAC.
She shows you:

Which AI investments move your business (and which ones don't)
The specific order to tackle them
What to automate vs. what still needs humans
How to measure if it's actually working

If you're trying to build an AI strategy your team can actually execute, listen now.
Listen to the full episode: https://hubs.li/Q042sHnJ0

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02/10/2026

By 2035, the skillset that matters most won't be technical. It'll be human.

For HVAC teams, this lands different. Your reps win specs through relationships. Your internal leaders hold teams together through trust. Your sales managers move deals through clarity and connection.

This is why we build strategy around your people first. Tools amplify. Process organizes. But presence drives ex*****on.

The teams we work with invest in how they communicate, build relationships, and lead with authenticity alongside their technology deployment. The impact compounds.

Your marketing strategy is only as strong as the leadership infrastructure supporting it.

Listen to our full conversation on executive presence:

HVAC Leaders · Episode

02/28/2025

A Powerful Conversation on Leadership & Well-being

Reflecting on this week’s Executive Unschool Speaker Series, I’m incredibly grateful to have shared the panel with such inspiring voices and meaningful conversations. A huge thank you to Bree Johnson for bringing this impactful event to life.

Bree’s work as the founder of Executive Unschool is reshaping how we think about leadership, blending insights from her 15+ years in law firm operations with a deep focus on employee well-being. Her mission? Helping leaders cultivate healthier, more productive workplaces through conscious leadership.

This series left me feeling energized and hopeful about the future of leadership. If you missed it, I highly recommend following Bree’s work—you’ll leave every conversation with new tools to lead with heart and strategy.

02/19/2024

Alright - so today we've got the honor of introducing you to Ashlei Rolloff. We think you'll enjoy our conversation, we've shared it below. Alright, Ashlei thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business? I started Nerd...

04/28/2023

Congratulations to Anthony Medina for being nominated for Ad Fed 2's 32 Under 32 List!

Anthony has been an invaluable member of the Nerd Herd team for the past three years, and we are thrilled that his hard work and dedication are being recognized by the Minneapolis advertising industry. We've always known that Anthony is a rockstar, and we're so glad that his brilliance has been spotted by his peers and mentors. We can't wait to see what he'll do next. Congratulations again, Anthony!

12/23/2022

As we reflect on 2022, we see a year filled with exciting opportunities and gratifying relationships. You’ve provided us a year of growth, and we’re honored we could support your achievements.

We wish you Happy Holidays, a time for needed rest and lively celebration as the year comes to an end! And look forward to the new year as your partner.

The Nerd Herd team will enjoy some of both as our offices will be closed from Dec. 19 through Jan. 2.

Whether you’ll be skiing or surfing, at the mall shopping or in the kitchen chopping, we hope you find the relaxation you deserve this season.

We’ll be back at work on Jan. 3, ready to help you reach your goals for the new year.

From all of us at Nerd Herd, have a happy and healthy holiday season.

Peace,
Ashlei Rolloff & The Nerd Herd

12/15/2022

Welcome, Caine Ruckstuhl to the Nerd Herd team! Caine is the Head of Marketing in North America for an HVAC/R manufacturer Carel USA. In his free time, he supports dog rescue organizations, creates YouTube videos, and rides a Korean hyper-scooter. Here are some photos of Caine pet-sitting and switch some of his favorite animals. His #1 superpower is walking through doors and walls.

We are already so excited to be working with you Caine. Welcome to the !