RAliance Communications

03/21/2023

I haven't posted in here in a long time but wanted to share my written interview with Authority Magazine by Douglas E. Noll on what it takes to succeed in PR. This article is chock full of fun tidbits including how I got into the field (starting at 18 years old), career bloopers and exciting moments, the different types of PR, the power of networking, and tips for those pursuing a career or wanting to grow in their role. It's interesting what comes to mind when forced to think about the "five things a person needs to build a successful PR career." Mine are as follows: critical thinking; compelling content; audience intuition; tenacity, and common sense. Read on, feel free to share, and enjoy!

An Interview With Doug Noll

08/31/2020

This is not my professional area of expertise but have a strong opinion on this topic in observing colleagues and friends dealing with back-to-office scenarios. Excerpt: "I’m hoping that one positive outcome of this terrible pandemic situation is the realization by business leaders that they can run a successful company by allowing talented employees to work how it best suits THEM; not an unrealistic expectation set up by top-down personal preferences." Worth the few minutes to read!

The COVID-19 work from home necessity has generated a lot of dialogue about workplace productivity and pros/cons of working on-site versus remotely. Every day, we see and hear of different companies grappling with when and how to get people back into the office, or staying firm on keeping people awa...

03/11/2020

Sharing some thoughts from a PR/comms perspective as so many medical conferences are cancelling due to COVID-19. I also address the opposite question: "Your conference is still happening - now what?" A quick and hopefully helpful read. Crazy times - stay safe!

We’re living in some crazy times…. lack of political leadership, a rapidly aging population and unsustainable healthcare costs, global warming – to name just a few – and now a pandemic crisis with COVID-19. While we digest information and manage the personal impact of this situation, we must...

01/14/2020

As I approach my 7 year anniversary with RAC, and am busier than ever, I decided to add to the hustle and enrolled to do something I've wanted to do for quite some time - become a certified integrated health coach! This entails weekly study and regular testing for the next full year. I have no plans to take on coaching or change my business in any way - most of my interest has been for personal knowledge and use, but it dovetails nicely with my healthcare & science comms expertise and who knows how it may enhance or expand my business. So if you don't see my as much on social media or at events, I likely have extra study to do. I'm excited!

01/11/2020

What a life Harold had. He died at 98 years old, so not a sad occasion, but marks the end of an era in PR - especially since his original agency became a sub-brand under WPP not too long ago. Glad I got to meet and work with Mr. Burson, a true PR legend. RIP.

His skills were called upon in a Tylenol-tampering case and a devastating gas leak in India. In 1999, he was named the century’s most influential P.R. figure.

01/06/2020

Happy New Year! RAC is coming up on its 7th year anniversary. So hard to believe. Here's to a new decade of medical innovation, patient empowerment, transparent and powerful communications.

11/14/2019

I listened to a podcast interview with Nir Eyal this AM, author or "Indistractible", and it made so much sense. My favorite line was about work dissatisfaction (and depression/anxiety) stemming from HIGH EXPECTATIONS and LOW CONTROL. That defines my whole career, and life really. Buying the book!

Learn about Nir Eyal, a best-selling author on consumer psychology, healthful habits, consumer design and neuroscience at nirandfar.com. Learn more!

11/14/2019

Welcome to our new page! Please tune in for news, blogs and other commentary on the world of medical and bio-technology communications.

11/14/2019

Tips for early stage healthcare company executives on how to think about communications