B Direct Marketing Communications

B Direct Marketing Communications Branding is critical to a company’s image. But these days, customer acquisition, retention and growth are more important. Find out what it means to B direct.

05/27/2026
"In practical terms, human ads are predicted to drive stronger short-term sales impact. AI can produce credible work, bu...
05/21/2026

"In practical terms, human ads are predicted to drive stronger short-term sales impact. AI can produce credible work, but on average it does not move the needle the same way."

Market research firm Ipsos collaborated with Newhouse faculty on study that finds AI-generated ads are “good enough” but fall short of the human creativity needed to drive business results.

A recent Tufts study estimates ~260,000 jobs statewide could be lost to AI over the next ~5 years. Will yours be one of ...
05/06/2026

A recent Tufts study estimates ~260,000 jobs statewide could be lost to AI over the next ~5 years. Will yours be one of them? Take this free self-assessment to understand your individual level of AI risk — and what you can do to become AI resilient. Visit https://www.mycareer.hrrebooted.ai/ .

“Instead of identifying who someone is, AI models are increasingly focused on predicting what they’re likely to do. And ...
04/15/2026

“Instead of identifying who someone is, AI models are increasingly focused on predicting what they’re likely to do. And that’s unlocking a new “paradigm for predictive modeling.”

AI is pushing digital advertising into a predictive era, said Dstillery’s CEO, Michael Beebe at Advertising Week Europe. But as tech takes on more of the decision-making, how do agencies guide, validate and refine systems that are increasingly operating autonomously?

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