B Direct Marketing Communications

B Direct Marketing Communications Branding is critical to a company’s image. But these days, customer acquisition, retention and growth are more important. Find out what it means to B direct.

07/08/2026

AI has dramatically changed marketing and marketers. How safe is your job? Take a quick quiz and get your free assessment here:

www.mycareer.hrrebooted.ai

06/24/2026
"In practical terms, human ads are predicted to drive stronger short-term sales impact. AI can produce credible work, bu...
05/21/2026

"In practical terms, human ads are predicted to drive stronger short-term sales impact. AI can produce credible work, but on average it does not move the needle the same way."

Market research firm Ipsos collaborated with Newhouse faculty on study that finds AI-generated ads are “good enough” but fall short of the human creativity needed to drive business results.

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