Birnbach Communications

02/25/2026

New blog: Martin Sorrell Validates Our Prediction about AI’s Impact on the Billable Hour

02/20/2026

Gartner’s Top Predictions to Inform 2026 Comms Strategies are worth reading; it validates our prediction that chatbots will become increasingly important

02/17/2026

New blog post: Will PR survive the rise of AI? AI is a powerful tool that can’t replace the human touch needed for crafting personalized, compelling pitches. The real challenge? The survival of the media landscape itself. https://bit.ly/4aBdknT

01/13/2026

CommPro.Biz published our look ahead: "In 2026, AI Forces Marketing and Media to Grow Up" https://bit.ly/45QidaS. This is our 25th annual set of predictions. It focuses on AI, but we did not use AI to write it. Thanks to CommPro.biz for publishing.

01/08/2026

We issued our 25th annual trends. Not surprisingly, AI will still dominate 2026. Marketing is shifting to AI-driven discovery. Audiences want authenticity, not “AI slop.” For media, trust, ad dollars, newsletter saturation & business models collide.

12/15/2025

Nursing dean warns new federal loan cap threatens nurse practitioner workforce: https://bit.ly/3YyD8v2 The new ruling will shrink the nurse practitioner workforce when we need more of them.

Capping Grad PLUS loans at $50,000 for nursing programs will shrink the nurse practitioner workforce and push students to lower-quality programs, writes nursing education expert in Boston.

12/09/2025

Looking Back at Our 2025 Predictions: Wins, Misses, and Lessons Learned about AI, B2B and influencers, why the quality of information is degrading, social media fragmentation, and a bumpy ride for the life science sector https://bit.ly/44LC8aA We'll publish a follow-up shortly

11/07/2025

The Editor Got a Letter From ‘Dr. B.S.’ So Did a Lot of Other Editors. The rise of AI has produced serial writers to science and medical journals, most likely using chatbots to boost the number of citations they’ve published

The rise of artificial intelligence has produced serial writers to science and medical journals, most likely using chatbots to boost the number of citations they’ve published.

11/03/2025

In the age of AI, you need A Simple Process for Clarifying Your. Key takeaways: identify your target audience. Describe your "what" and define your "how" and "why." And revisit often. Check out the article Value

Not everyone needs their own website. But everyone looking to advance their career can benefit from drafting one. Why? Because it forces you to think about not just what you do and how you stand out from the crowd.

10/30/2025

Study finds majority of mobile users avoid news alerts due to overload https://bit.ly/3WKDFJP This is a real issue that's hurting news outlets. People want info but we're getting overwhelmed

A report by the Reuters Institute for the Study of Journalism highlights a shift in ... Read More

10/29/2025

What if your content could be fast and full of feeling? That’s the idea behind "vibe communications"—a new mix of AI and human storytelling reshaping how brands connect. Read about The Rise of Vibe Communications

Communicators face pressure to deliver smarter, faster content — but many overlook their built-in thought leaders. Enter vibe communications: where AI’s speed meets the emotional intelligence of storytelling to create content that truly connects.