08/29/2022
“It just requires a different financial model. Instead of counting on growing a massive audience and a product that scales, a safer, more sustainable play is to build a model that’s profitable from the start with a minimum viable audience. In some models, that might only require reaching 10-20 high-quality leads. In other models, it might be 50-100. But none of these models rely on an audience growth subsidy that is no longer available.
None of these models rely on “audience growth” as a core strategy or activity at all.
With less time spent on audience-building, business owners can spend more time on craft, client experience, team management, and administration. They’ll run tighter, more sustainable businesses that are less likely to quake under the strain of market forces. These businesses will (and do) focus more on value creation rather than value extraction. And business owners will do far less exploitative affective labor to make themselves attractive to audiences.”
You might have noticed that building an audience on social media doesn’t seem as easy as it was promised to be. The truth is that things have changed. And that business influencer who is promoting their top tips for growing your follower count on Instagram? Well, they’re selling you a very old p...
