Smartegies

Smartegies Smartegies is a strategic marketing firm, primarily serving clients in a the B2B and Professional Services space.

Smartegies, LLC offers strategic marketing, communications and business development solutions.

You built the winning story. Now get your team to deliver it. Our original session explored how to build a client-centri...
09/09/2026

You built the winning story. Now get your team to deliver it.

Our original session explored how to build a client-centric interview presentation, develop your competitive position and structure a story that informs, influences and entertains.

Now, we’re taking that strategy into the interview room.

In this latest edition of The Art of the Pitch, Katie Cash will take you behind the scenes of how Smartegies coaches AEC teams after the pitch is developed and before they face the selection committee.

We’ll get into the practical side of preparing your team: coaching technical experts, preparing for tough Q&A, and more.

Because a strong pitch strategy becomes much more powerful when your team can deliver it with confidence, chemistry and authenticity.

Already attended the original Art of the Pitch? Good. You’re ready for this one
Join us for September’s SmartSKILLS and learn how to take your pitch from story to stage.

Save your seat: https://hubs.li/Q04x2P3p0

Learn More about the SmartSKILLS Annual Subscription: https://hubs.li/Q04x2N_j0

Marketing is a team sport, and someone has to conduct it.On this episode of AEC Marketing for Principals, Smartegies' Di...
09/08/2026

Marketing is a team sport, and someone has to conduct it.

On this episode of AEC Marketing for Principals, Smartegies' Director of Operations Meredith Schroeder shares why owning a deliverable means more than asking for a piece and hoping it comes back on time. It means being the conductor, keeping every contributor focused on the same final note.

If your marketing team is playing every instrument but nobody is conducting, this episode is for you.

Listen and Watch Now: https://hubs.li/Q04wWn540

Quick test: After your next shortlist presentation, what three things do you want the selection committee to remember?If...
09/03/2026

Quick test: After your next shortlist presentation, what three things do you want the selection committee to remember?

If you can answer that before you walk into the room, you’re already thinking more strategically about your pitch.

A strong AEC interview is more than a collection of slides and talking points. It’s one clear story built around what matters most to the client.

That’s what Katie Cash is digging into during The Art of the Pitch: Presentations That Win Interviews and Build Trust.

You’ll learn how to sharpen your message, coach your team, reinforce what makes your firm different, and create a presentation that gives the selection committee confidence in choosing you.

Save your seat: https://hubs.li/Q04wxSdP0

Learn More about the SmartSKILLS Annual Subscription: https://hubs.li/Q04wxSfx0

09/02/2026

Can you actually name everything on your marketing team's plate right now?

Meredith Schroeder, Director of Operations at Smartegies, breaks down the one question that exposes whether a marketing team has a real capacity problem or a visibility problem. Do you know what is on your team’s plate?

Listen and Watch Now: https://hubs.li/Q04wgwcy0

There’s a disconnect inside a lot of AEC firms. Technical leaders think marketing works one way. Marketers know it works...
09/01/2026

There’s a disconnect inside a lot of AEC firms. Technical leaders think marketing works one way. Marketers know it works another way.

Leadership: “We need more proposals.”

Marketing: “Or do we need to get in front of the right opportunities earlier?”

Leadership: “Marketing needs to support BD.”

Marketing: “What if marketing could help CREATE demand?”

That tension is one of the reasons Judy Sparks wrote "The Modern AEC Marketer." Because the future of AEC marketing isn’t prettier collateral.

It’s marketers who help shape where the firm grows, who it grows with, and which opportunities are worth pursuing. That’s a very different job.

"The Modern AEC Marketer" is available now.

Buy your copy and start thinking beyond the proposal: https://hubs.li/Q04w3vYK0

You made the shortlist. Now you have to win the room.At the interview stage, every firm sitting across from the selectio...
08/26/2026

You made the shortlist. Now you have to win the room.

At the interview stage, every firm sitting across from the selection committee is qualified.

The difference comes down to the story you tell, how clearly your team communicates it, and the confidence you create in the room.

September’s SmartSKILLS, The Art of the Pitch: Presentations That Win Interviews and Build Trust, hosted by Katie Cash, is all about turning a shortlist opportunity into a presentation that helps clients choose you.

If you shape interview strategy, coach technical teams, or step into the room yourself, this one is for you.

Save your seat: https://hubs.li/Q04vnfsb0
Learn More about the SmartSKILLS Annual Subscription: https://hubs.li/Q04vmYY40

Most AEC firms believe the competition begins when the RFQ is released.It doesn't.By the time the proposal arrives, buye...
08/25/2026

Most AEC firms believe the competition begins when the RFQ is released.
It doesn't.

By the time the proposal arrives, buyers have often been forming opinions for months. They've visited your website. Read your content. Heard your leaders speak. Asked colleagues who they trust. Quietly decided which firms feel credible long before procurement officially begins.

That's why the proposal shouldn't be expected to do all the work.

The firms winning the most work aren't just writing better proposals. They're building visibility, credibility, and trust long before an opportunity ever reaches their inbox.
If your marketing starts when the RFQ arrives, you're already behind.

Read the latest blog post: https://hubs.li/Q04vbnTT0

Today's AEC marketers are expected to influence business development, understand AI, strengthen brands, create content, ...
08/24/2026

Today's AEC marketers are expected to influence business development, understand AI, strengthen brands, create content, support recruiting, manage digital strategy, and help firms grow.
That's too important to leave to trial and error.

At Smartegies, we provide AEC-specific training designed to help marketing teams, seller-doers, and firm leaders develop practical skills they can immediately put into practice.

Because when your marketing team grows, your firm grows.

👉 Learn more about our training programs: https://hubs.li/Q04t-7Xs0

08/20/2026

What’s your best tip for building a winning proposal when the turnaround is super quick?

Katie Cash was asked this during yesterday’s SmartSKILLS™ session, The Anatomy of a Winning Proposal: How to Build Proposals That Persuade, Differentiate, and Win.

Here’s a quick snippet from the conversation.

Missed the session? SmartSKILLS doesn’t have to end when the live session does.

With the SmartSKILLS Annual Subscription, you can access this session, past SmartSKILLS events, and upcoming sessions throughout the year - all focused on helping AEC professionals build the skills they need to grow, compete, and win.

Get the SmartSKILLS Annual Subscription and keep learning all year long.

Learn More About The Subscription: https://hubs.li/Q04tLldk0
Check Out Our SmartSKILLS Library:https://hubs.li/Q04tJSPq0

Many firms believe the competition begins when the RFQ is released.It doesn’t.By the time an opportunity reaches procure...
08/19/2026

Many firms believe the competition begins when the RFQ is released.

It doesn’t.

By the time an opportunity reaches procurement, buyers have often spent weeks or months forming opinions, researching firms, reviewing content, and talking to peers.

The firms that consistently win understand this.

They aren't waiting for opportunities.

They're building visibility long before one exists.

In The Modern AEC Marketer, Judy Sparks argues that winning work is no longer about showing up when the opportunity appears. It's about becoming the firm buyers already know, trust, and prefer before procurement ever begins.

Winning work isn't an event.

It's a process.

📙Learn More: https://hubs.li/Q04twYng0
📙Get your copy today: https://hubs.li/Q04twY1F0

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