Brandon D Hunt Design

10/20/2026

The most expensive holiday design mistake might be the one you don't notice until launch.

A campaign can look polished in a presentation and still fall apart when it's adapted for social media, email, web, and packaging.

That's why I believe a creative audit should happen before the campaign goes live.

1. Review the complete experience. Look at every customer-facing asset together, not as separate deliverables.

2. Check the message.Make sure the offer, value proposition, and next step remain clear across formats.

3. Test the details.Review mobile layouts, readability, image quality, and consistency.

These are the kinds of practical considerations I explore in my latest blog, https://brandondhunt.com/blog-post/designing-for-the-q4-rush-how-to-create-high-converting-holiday-campaigns-packaging/

🎁 Read the full blog for a strategic approach to holiday creative.

The holiday season brings an interesting challenge for brands: how do you capture attention in a crowded marketplace without sacrificing the identity you’ve spent the rest of the year building? Between Black Friday, Cyber Monday, seasonal promotions, and gift shopping, businesses have plenty of op...

10/19/2026

Can holiday packaging and campaign design actually influence whether someone buys?
Some businesses view seasonal design as an opportunity to decorate existing marketing materials. Others see it as a chance to rethink how customers discover, evaluate, and experience their products.

🎁 I tend to favor the second approach.

Design can help a product stand out, communicate value, create consistency, and make purchasing decisions easier. But it needs to support the overall campaign strategy, not compete with it.

In my latest blog, I explore how to approach holiday campaigns and packaging with conversion, consistency, and the customer experience in mind.

Read the blog: https://brandondhunt.com/blog-post/designing-for-the-q4-rush-how-to-create-high-converting-holiday-campaigns-packaging/

What do you think has a greater impact during the holidays: a distinctive visual concept or a clear promotional message?

The holiday season brings an interesting challenge for brands: how do you capture attention in a crowded marketplace without sacrificing the identity you’ve spent the rest of the year building? Between Black Friday, Cyber Monday, seasonal promotions, and gift shopping, businesses have plenty of op...

10/16/2026

Is a completely new creative concept always the answer to campaign fatigue?

When a campaign starts feeling repetitive, the instinct is often to change everything. New colors. New typography. New layouts. New visual direction.

But sometimes the problem isn't the brand identity. It's how the existing identity is being used.

💡 A strong design system should provide enough flexibility to create fresh work without reinventing the brand every few months.

I like to look at what's working before deciding what needs to change. A new composition, stronger photography, or a different messaging hierarchy might accomplish more than a complete visual overhaul.

Where do you draw the line between refreshing a campaign and changing too much?

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10/15/2026

Excited to share the new PMA USA website! 🇺🇸 PMA USA is an insurance marketing powerhouse with agents across 28 states, helping Middle America protect their health, finances, and futures for over 25 years. Their site needed a redesign that matched the people they serve, and that’s exactly what we built.

My role was website design; the talented team at Paragon Digital Marketing handled all of the development, build, and project management, and they did a fantastic job.

Three big goals drove the design: a new focus on video to tell PMA USA’s leadership story in a more human, compelling way; clearer, more direct messaging built around their “We Build Leaders” mission; and a visual direction rooted in small-town, rural America. Red barns, open farmland, and the honest imagery that reflects the communities PMA USA agents actually serve.

The result is a site that feels as genuine as the work PMA USA does every day. Check it out at pmausainc.com. Full design writeup at the link below!

https://brandondhunt.com/building-leaders-online-website-redesign-for-pma-usa/

10/14/2026

Black Friday is not the time to discover that your campaign creative isn't working.

Here are six design mistakes worth catching before launch.

🚫 Competing messages: Too many offers make it difficult to identify the primary promotion.

📱 Desktop-only thinking: A beautiful desktop layout can become unreadable on mobile.

🎨 Brand inconsistency: Seasonal creative should still look like it belongs to your business.

🔎 Weak hierarchy: Customers shouldn't have to hunt for the offer.

🛒 Disconnected landing pages: The experience after the click should match the ad.

⏰ Last-minute production: Rushed approvals increase the risk of errors and inconsistencies.

Good design eliminates unnecessary friction before customers encounter it.

Are your holiday campaigns keeping you up at night? Contact me today!

Have an exciting new project you’d like to get started on? Or do you have a question or comment? I’d love to hear from you! Fill out the form below and I will respond to you as quickly as I can.

10/12/2026

Packaging has to do more than look good on a shelf.

When I think about packaging design, I think about the moment someone encounters a product for the first time.

They may be comparing several options, shopping quickly, or deciding whether something feels appropriate as a gift. The packaging has to communicate a lot in a very short amount of time.

1. Recognition comes first. Customers should be able to identify the brand without searching for its logo.

2. Information needs hierarchy. Product names, benefits, and important details should be organized so shoppers can understand them quickly.

3. The experience continues after purchase. Packaging is also part of the unboxing experience. Thoughtful details can reinforce the brand long after checkout.

Seasonal packaging should build on an existing identity, not replace it.

Need help figuring out gifts beyond cookie baskets?

Take a look at my holiday gifting guide:

Another year is winding down. Your inbox is about to be full of “thank you” emails, templated holiday messages, and maybe even a few branded cookie baskets. But here’s the truth: most of it is forgettable. If your brand is putting a bow on the year with generic gifts and recycled graphics, you...

10/07/2026

Before launching your holiday campaign, run your creative through these six checks.

A little preparation now can save a lot of last-minute revisions in November.

🎯 Clear objective: Define what the campaign needs customers to do.

🎨 Brand recognition: Keep your identity recognizable, even when introducing seasonal elements.

📱 Mobile experience: Make sure your creative works on smaller screens.

👀 Visual hierarchy: Give the most important message the most attention.

🛍️ Consistent touchpoints: Connect your ads, website, email, and packaging visually.

⚡ Strong CTA: Make the next step obvious.
The best holiday campaigns aren't simply festive. They're strategically designed to move customers forward.

Need help making sure your holiday campaign is good to go? Let’s chat!

Have an exciting new project you’d like to get started on? Or do you have a question or comment? I’d love to hear from you! Fill out the form below and I will respond to you as quickly as I can.

10/05/2026

A beautiful holiday campaign can still be a missed business opportunity.

It's easy to get caught up in the excitement of seasonal design.

New graphics, promotional banners, packaging, and social media assets can quickly take over the creative conversation.

But before I start designing, I want to understand what the campaign is supposed to accomplish.

1. Define the objective.
Are we introducing a product, generating sales, increasing awareness, or encouraging repeat purchases? Each objective calls for a different creative approach.

2. Understand the customer journey.
A social ad has a different job than a product page or an email. The creative should guide customers toward the next logical step.

3. Create a connected experience.
The campaign should feel consistent across every touchpoint, from the first impression to the final purchase.

The lesson? Holiday design works harder when every creative decision has a purpose.

How early does your team bring design into seasonal campaign planning? Leave a comment below!

Send a message to learn more

10/04/2026

Does every holiday campaign need to look like a holiday campaign?

Every October, brands start reaching for the same visual playbook: red, green, gold, snowflakes, and oversized discount messaging. The result? A sea of campaigns that can become difficult to tell apart.

🎄 Seasonal design creates familiarity. But too much familiarity can come at the expense of brand recognition.

I've always believed the strongest seasonal campaigns find a way to celebrate the occasion without abandoning the brand's identity. Sometimes, the most effective creative decision is knowing which holiday conventions to leave out.

What's one holiday campaign you've seen that managed to feel seasonal while still being unmistakably on-brand?

Take a look at one of my favorite creations from last year: ​​https://brandondhunt.com/swing-into-the-holidays-event-graphic/

Send a message to learn more