Annatto

03/13/2026

Our wonderful client and member of the Marietta Community, MDE School provides life-changing education and therapy for children with special needs. MDE helps every student build the communication, independence, and confidence they deserve!

Please join us in supporting the important work MDE is doing by participating in their annual silent auction. Every bid helps provide critical resources that empower students to reach their fullest potential!

Take a look at the amazing auction items and place your bid here:
https://events.handbid.com/auctions/mde-schools-speakeasy-soiree-a-roaring-20s-gala/items

We’re grateful to partner with an organization doing such meaningful work in our community. 💛

03/02/2026

Typography matters.

Option 1 - "We're coming for you (and not in a good way). We feel murdery."

Option 2 - "You can trust us. We're emotionally stable."

There are good reasons for design decisions - typography is just one important piece.

Take a step back - are you projecting your brand and message in a way that speaks to your audience (and speaks appropriately)?

If you're not sure, let us know. We're happy to offer you a consultation.

02/20/2026

Friday Fun - do you ever do something super simple that you really love? Guava Shop Shop is one of Annatto's long-standing clients. It's a super fun retail shop on the island of Oahu - lots of bright colors, fun prints, and interesting products.

Anyway, I love how these oversized ALOHA tees turned out - might have to add one of those to my collection!

01/09/2026

Annatto’s Top Five of 2025

1. PLANNED FOR LONG TERM — mapping out our 10, 3, and 1-year goals – bringing our creative vision into focus with clear, strategic direction for the years ahead

2. EXPANDED OUR STRATEGIC NETWORK — forming new partnerships in the communications space to better connect strategy, messaging, and brand ex*****on

3. GAVE BACK WITH PURPOSE — donating our time to create branding for nonprofit Stanfield Strong; honoring the life and legacy of Marietta student athlete, Bryce Stanfield

4. INVESTED IN THOUGHT LEADERSHIP — launching two monthly design meetups that support design leaders through shared insight, strategic dialogue, and community connection

5. TACKLED COMPLEX BRAND TRANSFORMATION — leading a large-scale rebrand we can’t share just yet (stay tuned!)

As you begin thinking about goals for the coming year… new initiatives, refreshed messaging, upcoming campaigns, or long-term brand planning, we’d love to be part of that conversation. Early planning often opens the door to stronger strategy, better alignment, and more impactful results.

Let’s make 2026 a great one! 🎉

11/11/2025

Last week, had the chance to go back to Auburn University to celebrate the 80th Anniversary of the School of Industrial and Graphic Design (SIGD).

Lindsay: I’m so glad I made the trip as it brought back a sense of nostalgia and sparked excitement for the future of design.

Walking through Wallace Hall, where the program now thrives, brought back so many memories of my own time in Biggin Hall — the late nights, the critiques, the excitement of making ideas come to life. It was amazing to see how the spaces (and the work!) have evolved, yet still carry the same creative energy that shaped so many of us. Seeing Professors, Ray Dugas, Carlton Nell, and Ross Heck was a special treat!

The day included a tour of student work, a panel discussion reflecting on the School’s history and future, and an Alumni Design Show where I was honored to present my own work alongside so many talented alumni.

What really struck me was thinking about how much design has evolved since the program began in 1945 — from everything being done meticulously by hand, to the digital revolution of the 1990s, and now the emergence of artificial intelligence reshaping how we create in 2025. Through all of these changes, one thing remains constant: the heart of design. Auburn continues to nurture designers who think critically, solve problems creatively, and, above all, design for people.

A huge thank you to Dr. Wei Wang, Head of School, for putting together such a thoughtful and inspiring event — one that celebrated the past, embraced the present, and looked ahead to the next chapter of Auburn design.

Here’s to 80 years of creativity, innovation, and human-centered design, and to the generations of Auburn designers still to come!


10/08/2025

Strategic minds, creative hearts, and a few Nashville tunes 🎶

Last week, the Annatto team hit the road to Nashville, TN 👢 for a business retreat — a chance to pause, plan, and connect (and maybe enjoy a little southern charm along the way).

We rolled up our sleeves to map out our 10, 3, and 1-year goals using the Entrepreneurial Operating System (EOS) — bringing our creative vision into focus with clear, strategic direction for the years ahead.

While in town, we also attended a fantastic event hosted by our client, Diversified Trust. We were delighted to hear Phyllis Kao from Sotheby’s share stories about her fascinating work as an auctioneer — and the incredible (and entertaining!) pieces she’s brought to the auction block.

Another highlight of our trip was spending time with Betsy Wills () — author of "Your Hidden Genius." Betsy graciously welcomed us into her beautiful home for drinks and a private tour of her stunning art collection. Her creativity and entrepreneurial spirit left us all inspired!

A big thank-you to (Jessica Diedrich) for capturing fresh new headshots — we can’t wait to share them soon! And a special shout-out to for the most welcoming Airbnb — the perfect home base for our time in Music City.

Of course, no Annatto retreat would be complete without a little team bonding, great food, and plenty of laughs.

Here’s to big goals, amazing clients, and an even brighter future ahead. ✨

08/12/2025

Annatto has been in its orange era for a while now... nice to see so many joining us all of a sudden. 😄

01/22/2025

Celebrating one of our favorite clients on the launch of her book, Your Hidden Genius. I can't wait for all of you to re-discover yourself through the lens of personal aptitudes. Such a great resource no matter what your age or profession.

Check it out at https://www.yourhiddengenius.com/ and get your copy (AND free YouScience assessment) today!

10/02/2024

Professional development at Valley TechCon 24 today!

10/01/2024