09/02/2026
Which KPIs should you snooze and which ones could cause you to lose? 😴📉
One impressive number doesn’t always equal a successful campaign. Response rate may be up but what about acquisition costs, transaction value, profitability, and new customer growth?
In this episode of UpTick, our Campaign Intelligence Director Megan Patterson explains why your marketing metrics need context and why the “why” behind the numbers matters most.
Watch to learn how to turn reporting into your next move and call us today to talk about your next campaign! 🎯