05/01/2024
98% of Americans check their mail every day
Some marketers may worry that direct mail messages will go unread–that the mailings will go to a random address, and never leave the mailbox.
The short answer: don’t.
The mailbox is something physical, and people check it. According to data from the U.S. Postal Service, 98% of people check their mail on a daily basis. If you send something out, there’s a high likelihood that it’s going to get seen.
If you send out consistent mailings, then people will see your brand often. Your messages won’t go to a spam folder. Instead, they’ll hit your customer’s physical mailbox.