Rum&Co

Meet Rum & Co! We're a collective of super smart consultants that give a dose of strategic and creative octane boost.

Born out of a physical allergy to comms mediocrity and status quo, Rum & Co was founded to help agencies make their ideas more creative, client strategies to ladder up to a business & sales objectives and RFPs & pitches that actually win! We're a collective of super smart consultants that give a dose of strategic and creative octane boost to help brands and agencies get unstuck. We think at the 10

,000 foot level, but have the on-the-ground ex*****on experience. Put the two skills together and you have the secret sauce, that extra touch that makes everything just that bit sweeter, but still packs a punch. Find out more by giving us a shout at [email protected]!

09/11/2026

Oligarch Yacht Rock is back. This time it has a lake. 🛥️🏔️

Henry and I had to “move back” to NYC after a summer in Tahoe. Re-entry was a rough gig.

This is our summer, in songs. Fastball’s “The Way” remixed by Nate VanDeusen. “Paroles, Paroles” by Kevin Olivier. More remixes, more covers, more “international” English, more cringe.

The credits: Lagree at Après Club Incline, Truckee, South Lake Tahoe. Retox after the workout detox at Moody's Bistro Bar & Beats, where Sherry is the most amazing bartender. Burgers and steaks from Mountain Valley Meats, super old school butcher. Cover shot at chamberstahoe. Looks like a filter. Isn’t one.

Henry: zoomies 300 times a day, then passed out with the ball in his mouth.

Link in bio. Tell me which track makes your re-entry easier and which one makes you cringe the hardest. 👇 Both can be true.

🐾 Xoxo, Rum & Henry

09/08/2026

Had a client meeting in Beverly, Massachusetts, about an hour northeast of Boston right on the North Shore, and I wasn’t leaving without getting a real New England fix. 🍂 Made a stop in Salem, where the original witch trials happened, and it did not disappoint. Incredibly charming, super cute, and exactly the kind of detour that makes a work trip worth it!

09/04/2026

IT can own the systems, security, and infrastructure. HR can own the incentives, people, and policies. But internal comms has to own the story, the repetition, the proof points, and the campaign that makes people actually care. ➡️ Because adoption is not one email, one training, or one mandatory webinar with sad sandwiches. It’s a behavior change campaign. And if IT, HR, and internal comms aren’t working together, congratulations, you didn’t launch transformation. You launched another ignored tab. DM me if you want to build an AI adoption campaign your team will actually use!

09/03/2026

By now you’ve probably seen the Golden Diner all over TikTok and the New York Times, and yes, the hype is real. 🥞 We got there at 8:30 for a 9am open and the line was almost around the block. By the time we got in, the wait was close to two hours. Were the pancakes worth it? Absolutely. Would I wait in line again? Hard no. But here’s the insider tip nobody talks about, they’re part of a restaurant group with another location in midtown that’s a fraction of the wait and completely off the TikTok radar. You’re welcome!

08/31/2026

Having access to AI does not mean people are actually using it. And it definitely does not mean they’re using it well. ➡️ The biggest barrier to AI adoption usually isn’t the technology itself. It’s fear, confusion, ego, and the very human instinct to ignore anything that feels like another corporate mandate.

That’s how you get quiet non-use: people log in once, poke around, and disappear. Or performative use: saying they “used AI” because their boss is watching, while nothing actually changes in the workflow. AI adoption is not a software rollout. It’s behavior change.
DM me if you want to help your team move from AI access to actual adoption!

08/28/2026

Garbage in, garbage out. 🗑️ Everyone wants faster content, sharper messaging, and a campaign that magically holds together across 15 different channels. But none of that happens if the brief is vague, bloated, or quietly pretending to be strategy. A weak brief creates diluted impact. A strong brief forces the uncomfortable clarity: what are we trying to do, who are we actually trying to reach, and what do we want them to think, feel, or do differently?

The brief is what makes downstream content faster, smarter, and consistent. Not more meetings. Not more revisions. Not another “quick sync.” DM me if you’re looking for a sharper brief, stronger messaging, or an AI workflow that actually helps your team get to better work faster!

08/26/2026

Buying 50,000 seats of ChatGPT or Claude and telling everyone to “go use AI” is not adoption. It’s software distribution with a wish attached. The problem most companies are running into is not access. It’s behavior change. People don’t suddenly become AI-native because someone added a tool to their tech stack and sent a cheerful internal memo. They need support. They need examples. They need coaching. They need someone to show them, step by step, how this actually fits into the work they already do every day.

A lunch and learn is not a transformation strategy. A generic online training is not a rollout plan. The companies getting real value from AI are the ones treating adoption like change management, not a software launch. Because AIl doesn’t make people sharper on its own. The way you teach them to use it does!

08/24/2026

Attention is now the currency everyone is fighting for, and the feed is not exactly known for its generosity. 🔥 People are seeing thousands of branded messages every day, algorithms are deciding what gets surfaced, and even strong ideas can disappear if the messaging keeps changing. The question isn’t, “How do we create more content?” It’s, “What do we want people to remember, and are we reinforcing it consistently across every channel?”

Consistency doesn’t mean repeating the exact same words or making every post sound like it was written by a committee. It means building everything around the same clear message, strong framework, and recognizable point of view. Because in a world where AI can create endless variations, consistency matters more than ever. If the core message isn’t clear, AI will only help you dilute it faster!

08/19/2026

One of my favorite restaurants, one of my favorite meals. Hillstone never misses. 🍸 The fish sandwich, a Caesar salad, and of course a martini, some things you just don’t mess with. A classic for a reason. Pro tip: the fish sandwich sells out, so head straight to the bar the moment they open. You can thank me later!

08/17/2026

The problem isn’t the tool. It’s how you’re managing it. Stop prompting AI like it’s a vending machine and start managing it like a very fast junior team member who still needs context, direction, and standards. ➡️ A good output doesn’t come from one clever prompt. It comes from defining the role, explaining what you need, giving examples of what good looks like, letting the tool ask you better questions, and then refining the work like you would with any smart collaborator.

Where this actually becomes useful is when you stop starting from scratch every time. Once the model has learned your tone, format, expectations, and way of thinking, capture those patterns in a master learning document so the next assignment gets sharper faster. That’s when AI stops being a random experiment and starts becoming an actual workflow. If your team is ready to move beyond random prompting and build a smarter AI process, send me a DM!

Address

Marina Del Rey, CA
90291–90292, 90295

Website

https://linktr.ee/rumandco.co

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