J Carcamo & Associates

08/28/2026

Ever built a great marketing plan and watched it change absolutely nothing? You're not alone, and it's usually not the plan's fault. Our newest episode walks through the operating system that finally makes a plan run, with the team you already have. Give it a listen on your next drive between properties.

08/26/2026

How many hours did your marketing team lose last month to revisions that could have been avoided if everyone agreed on the objective before creative started?
We built a one-page campaign brief with 10 fields that gives casino marketing teams a repeatable starting point for every program. It works for promotions, events, dining offers, entertainment pushes, and the vague requests that come from every other department in the building.
A four-page brief is a form nobody fills out. One page is a conversation that takes 20 minutes and saves hours.
The full framework is in the post: https://casinomarketingbootcamp.com/one-page-campaign-brief-casino-marketing/

A 10-field, one-page campaign brief for regional casino marketing teams. Stop revising and start every promotion with a clear objective and a shared plan.

08/25/2026

This is what it sounds like to be in the Casino Marketing Boot Camp room.
A place where collaboration is key to elevated discovery.
An environment of intentional back & forth learning.

2 days of Direct Marketing is officially in full swing.

www.CasinoMarketingBootCamp.com

08/24/2026

Welcome to our SOLD-OUT Casino Direct Marketing Boot Camp in Des Moines!

We have a packed room this morning ready to talk about smarter segmentation, offer math, omnichannel orchestration, creative & compliance and the measurement leaders use.
2 BIG days…let’s GO!

www.CasinoMarketingBootCamp.com

08/22/2026

Salmon Says…
Collaboration is key to so many parts of Casino Marketing Boot Camp, so when Travis Kordela packed his fish-suit to demo a game he hosts back at his property called “Salmon Says” how could we resist?

We sure do love our returning attendees!

www.CasinoMarketingBootCamp.com

08/22/2026

The fastest brand-damage story of the year, and it started as a distribution tactic. AI-generated property imagery is now a licensing risk, not just a taste question. Worth an audit of every OTA and third-party listing you don't directly control.

A Las Vegas hotel has admitted it was responsible for the fake listings that misled Strip visitors into thinking they were booking a different, more upscale hot

08/21/2026

Your newest guests might be your worst-looking segment on this year’s reinvestment review. That is not a reason to stop chasing them. Here is the guest who costs you nothing this year and everything in ten.

08/21/2026

Consumers don't mind personalization. They mind bad personalization.

Site Impact research finds consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust in brands....

08/21/2026

You'll never out-spend the casino with the bigger budget — and here's the good news: you were never supposed to. Our latest episode is all about the advantage regional casinos already have, being the place people belong to instead of just visit, and how to lean into it. Give it a listen on your next drive. 🎧

08/20/2026

$46.2 billion is a big number. But the number that caught my attention was further down in the story:
More than half of tribal casinos generate less than $25 million annually.
That’s an important reminder that industry growth doesn’t land evenly.
Smaller properties aren’t playing the same game as the biggest operators. They can’t simply outspend the competition. They have to be sharper about where they invest, how well marketing and operations work together, and how clearly they understand the guests they’re trying to keep and the ones they need to attract.
A growing industry creates opportunity. But it doesn’t make competing any easier.

NIGC data shows tribal gaming hit a record $46.2B in FY2025, with the Oregon-based Portland market climbing 4% to $4.9 billion.