J Carcamo & Associates

J Carcamo & Associates Our mission is, and always will be, to change the direction of marketing by educating existing marke We are partners not vendors. Mistakes happen.

J Carcamo & Associates, a full-service marketing consulting firm, is a collection of experienced marketing and branding professionals serving in a variety of vertical industries including gaming & hospitality, entertainment, real estate, CPG, and B2B. We provide consulting and complete project management, with both strategic and tactical services to this diverse client base. Our team consists of e

xperienced professionals who possess executive-level operational experience from some of the world’s top gaming companies, along with extensive consulting experience as the practice leaders of key firms supporting the gaming industry for over 40 years. How we think about our work and relationships is important to us. How you handle them is what counts. Under-promise and over-deliver. Presentation is everything. Sweat the details. Marketing is responsible for revenue. These are the lessons learned in a career working with some truly inspiring people. They started as lessons, became mantra, and are at the heart of everything we do for ourselves and for our partners.

06/06/2026

Uplifting & developing staff within your organization is the surest way to encourage leadership to grow.

Boot Camp addresses the current challenges faced by hotel operators & casino marketers by helping with staffing. An investment in people is an investment in the future.

If you’ve ever tried to fund new customer acquisition at a regional property, you’ve heard all three of these objections...
06/06/2026

If you’ve ever tried to fund new customer acquisition at a regional property, you’ve heard all three of these objections. Here are the honest responses and the case to bring back to the room.

A lot of people are talking about "AI agents," but how do they actually help you run a better casino today? We’re kickin...
06/05/2026

A lot of people are talking about "AI agents," but how do they actually help you run a better casino today? We’re kicking off our AI in the Casino Marketing Workroom series with a focus on practical application, not hype.

In our first session, "Beyond the Buzz," we will explore:
✅ Realistic use cases for AI agents and automation.
✅ Workflows that can save your team hours on repetitive tasks.
✅ Practical ways to improve operational consistency.
✅ Strategies to make better use of your existing resources.

Stop wondering about AI and start learning where it really works in the gaming industry. Join us and your peers to get beyond the hype.

Register today: https://casinomarketingbootcamp.com/ai-casino-marketing-workroom/

06/04/2026

What does slot influencer marketing actually look like for a regional casino in 2026? It's a different conversation than it was five years ago — and the operators we talked to for this episode have lived the shift firsthand.
We brought together fresh thinking from Tashina Williams at Potawatomi Casino Hotel, Kasey Strenke at Three Rivers Casino Resort, our longtime friends at Shank Marketing, and creator-side contributor Courtney Carr. The result is a peer-to-peer conversation about what's working now, what's still misunderstood, and how regional operators should approach this category as it continues to evolve.
Made for marketers on the move — listen wherever you get your podcasts.

Six questions that surface what most regional casino marketing reports won’t. Worth running honestly before you have to ...
06/04/2026

Six questions that surface what most regional casino marketing reports won’t. Worth running honestly before you have to explain why the trended revenue line went flat.

Here’s something we don’t talk about enough in regional casino marketing.Brand inconsistency across properties and teams...
06/04/2026

Here’s something we don’t talk about enough in regional casino marketing.
Brand inconsistency across properties and teams isn’t caused by bad design. It’s caused by leadership that hasn’t clearly defined what the brand stands for and built that into the culture.
When that definition is missing, the logo fills the vacuum. It goes on every piece of collateral, every uniform, every surface. And operators look at it and think: we have a brand.
They don’t. They have a logo.
Our latest post covers why this happens, what logo application versus brand activation actually looks like, and a step-by-step plan for building consistency that travels across your properties and your team — whether you’re managing one location or several.
Link in the comments.

Your casino brand isn't inconsistent because of bad design. It's a leadership problem — and there's a clear way to fix i

06/03/2026

The marketing math most regional casinos don’t run on themselves and why your monthly reporting won’t catch the problem until it’s too late.

AI is moving fast.But casino marketing teams still have campaigns to launch, reports to review, offers to build, guests ...
06/03/2026

AI is moving fast.
But casino marketing teams still have campaigns to launch, reports to review, offers to build, guests to engage, and promotions to execute.
That’s exactly why AI in the Casino Marketing Workroom is built for real casino teams.
Across the series, we’ll look at where AI can support smarter work in operations, reporting, segmentation, reinvestment strategy, creative development, and decision-making.
Because the goal isn’t to chase every shiny new tool.
It’s to understand where AI can actually help your team ask better questions, make better decisions, and work smarter.
Register for the series:
https://casinomarketingbootcamp.com/ai-casino-marketing-workroom/

06/02/2026

Too many regional casinos market like destination resorts. That’s why it isn’t working. Here’s the mindset shift that does.

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2728 Villemont Court
Marrero, LA
70072

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+15043095653

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