10/13/2026
BIG NEWS! 🎉
We’re proud to announce that Amplicity has been named the Agency of Record for the Baby Safety Alliance (BSA) as the organization enters an exciting new chapter of growth and impact under Executive Director Alison Jacobson.
Our team will serve as an extension of BSA, leading an integrated marketing and communications strategy to strengthen its voice, expand its reach and make trusted baby and child safety information more accessible to families and caregivers.
Our work will support brand building for the Baby Safety Alliance and Baby Safety Foundation, the BSA Verification Program and Verified Seal as it celebrates a 50-year milestone, Baby Safety Month, and Government Affairs.
This partnership is especially meaningful to us as it builds on our deep experience within the juvenile and consumer products industry, and gives us the opportunity to support a mission centered on safer products, trusted education, and better outcomes for babies and young children.
We’re honored to help amplify this important work, and excited for what’s ahead!
Learn more at BabySafetyAlliance.org.