04/21/2026
If your business shows up differently across the web, ChatGPT, Claude, Gemini, Google it's an problem!
NAP stands for Name, Address, and Phone number. It sounds simple, but inconsistent NAP data is one of the most common reasons local businesses struggle to rank in search results.
Think about every place your business is listed online. Google, Yelp, Facebook, Apple Maps, Bing, and directories. If even one of those has an old address, a different phone number, or a slightly different version of your business name, it creates conflicting signals for search engines.
A NAP audit is one of the first things we do for clients, andit almost always uncovers something. The fix is straightforward. The impact is real.