05/26/2026
Walk into most dealerships today and you’ll see a lot of marketing happening everywhere, posts, ads, videos, specials. On paper, it looks active.
But when you step back and look at it from the customer’s side, it’s not always clear what’s supposed to stand out or why it matters.
At AutoGrowl, we’ve been paying closer attention to that gap. The difference between “content that exists” and “content that actually influences a decision” usually comes down to whether it reflects how people think when they’re in the buying process, not just what the dealership wants to say.
After the Dealer Profitability Summit, John shared his perspective on Ian’s breakdown of consumer decision-making and how that thinking applies in real dealership environments. It was a reminder that small shifts in understanding behavior can completely change how marketing performs.