Barrow & Co.

05/30/2026

This was such a fun day! Look forward to making this a tradition. 👟🌲

05/29/2026

Happy 1 year anniversary to our communications manager Courtney! From supporting our clients to keeping our team moving, she brings the kind of energy and care that makes everything better. We appreciate you!!!

05/15/2026

It’s here! The Global Women’s Walk is on through May 18. 👟✨

We laced up to celebrate the women powering the marine world.

Pick a day, grab your crew, and get moving—pavement, trails, wherever works. Our team walked this week and we’re with everyone out there in spirit.

04/27/2026

Last week, Jorence attended the LINK Kalamazoo Meet Up at the Kalamazoo Institute of Arts .

This year the KIA is celebrating its 102nd anniversary and is showing “Future Now: Virtual Sneakers to Cutting-Edge Kicks.” The exhibition showcases nearly 60 pairs of shoes that push the boundaries of footwear design.

LINK Kalamazoo collaborated with the KIA to answer the question, “Can Shoes be Art?”

It was a wonderful event to meet more young professionals around the greater Kalamazoo area, reconnect with familiar faces at the KIA, and leave feeling inspired to create for our amazing brands!

04/23/2026

Did you know that women make 85% of family purchasing decisions and are the fastest growing segment of boat buyers?

This is one of the most overlooked gaps in the industry. The product is right and the craftsmanship is there. But the communications strategy is still built around a buyer profile that no longer tells the whole story.

Many women want lifestyle over horsepower. "What will this make possible for my friends and family" over "what does this do at full throttle". Women are researching, comparing, and making decisions.

The brands that shift their communications to meet them are the ones that will grow. The ones that don't will keep wondering why their message is missing the mark.

Are you fully accounting for your audience?

How the Boating Industry Can Grow The Boating Industry is missing out on a massive piece of the economic pie as we speak. Is it Sexism? There has been a gender bias in boating that implies women are mostly there to do galley work or look pretty on the bow. They fail to see that more women are intere...

04/21/2026

Our team is looking forward to the 2nd annual Global Women’s Walk! We'll be hitting the Kal-Haven trail for a 5k in support of Room to Read, a global nonprofit focused on literacy, learning, and gender equality. This year’s goal is $25,000 to support an entire school.

The Global Women's Walk celebrates women in the marine industry and is hosted by Soundings Trade Only, Metstrade, British Marine, and Marine Industry News.

Be part of the impact! Donate to Room to Read and walk a 5K anytime, anywhere from May 11–18.

A Worldwide Celebration of Women in the Marine Industry

04/16/2026

We’ve spent the past few months working closely with ASA Electronics on something new and today it launches.

This is the kind of work we love. Helping shape the story and bring it to life.

Summix is a great example of what happens when you build a brand around the experience first, not just the features.

After decades of building audio and electronics for the RV and marine industries, we saw a gap and made the decision to build something intentionally designed to fill it.

For our OEM partners, Summix delivers a smarter solution. One that delivers reliability and enhances the overall experience, without adding unnecessary complexity or cost.

This is a new choice for the industry backed by ASA’s design, engineering, and testing capabilities. A go-to recreational entertainment brand for outdoor enthusiasts.

Our goal is to elevate a life lived outdoors. Over the coming weeks, you’ll see that come to life. The people. The places. The moments.

04/10/2026

🥂 A few wins worth celebrating🥂 4 years of Barrow & Co and a team that continues to grow right alongside it.

Courtney and Jorence both recently stepped into new roles 🙌

Cheers to what we’ve built, and what’s next.

04/07/2026

Four years ago, Barrow & Co. Creative started with a simple goal: to co-create with awesome brands.

Since then, we’ve had the opportunity to work across industries, with a wide range of clients and opportunities. In that process, we’ve learned a lot about what drives real results, where we create the most value, and where our expertise is strongest.

So, as we celebrate our 4th anniversary, we’re stepping into a more focused direction.

Barrow & Co. Creative is now simply Barrow & Co., a subtle but distinct shift.

We’re also introducing a new logo and icon: the knight chess piece.

It’s a nod to how we think—strategically, several moves ahead—and, if you know our founder, a subtle reference to her Friesian horse breeding.

As we move forward, our focus is on PR and strategic communications, helping brands define their positioning, shape their narrative, and lead how they show up in the market and in the media.

This means we’re stepping away from the day-to-day ex*****on of social media management and video production and focusing instead on the strategy that drives it.

We specialize in:

• Communications strategy and leadership
• Brand strategy, positioning, and messaging
• PR, media relations, and partnerships
• Industry events and product launch support

We’re incredibly grateful to every client, partner, and collaborator who has been part of the last four years. You’ve helped shape what comes next.

Cheers to 4 years🥂

01/05/2026

We’ve had the privilege of partnering with the Downtown Kalamazoo Chili Cook Off for the past three years, helping grow one of the community’s favorite winter traditions.

We handle the live event coverage and manage the social media that brings the excitement to life online. This is an event you don't want to miss!