Accelerant Research

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Accelerant Research Accelerant Research is a full-service UX and marketing research and consulting firm located in Charlotte, NC.
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Our mission is to help companies grow their brands and strengthen customer ties, faster.

Your researcher should be on your study from design to the final meeting.Our researchers design the study, analyze the d...
10/14/2026

Your researcher should be on your study from design to the final meeting.

Our researchers design the study, analyze the data and present the findings.

Then we want to hear how your execs use it. Those updates help us support your strategy on the next study.

Research is a deliverable. Partnership is a mindset.A research vendor answers the question in the brief.A consulting par...
10/01/2026

Research is a deliverable. Partnership is a mindset.

A research vendor answers the question in the brief.

A consulting partner brings perspective from outside your industry.

An embedded research partner goes further—learning what your company already knows, what you've tried, and what you've learned along the way.

At Accelerant, we believe research should build on itself. Every study should make the next decision smarter.

That's what it means to be a research partner, not just a vendor.

Learn more about Accelerant Research:
https://www.accelerantresearch.com/

10/01/2026

Use the retail Q4 code freeze to run the research you pushed aside.

Developers and engineers stop pushing you for quick changes.

That gives you room to step back.

Pick up the work an executive bumped when they said "I need this now."

Put it toward the decisions that set direction for next year.

What makes a great research panelist? Engagement - not just incentive.It’s easy to think that survey participants are mo...
09/30/2026

What makes a great research panelist? Engagement - not just incentive.

It’s easy to think that survey participants are motivated primarily by the opportunity to earn a reward. But the quality of research depends on having panelists who are genuinely interested in the topics they’re being asked about.

One of our Agora USA™ panelists recently shared something that really stood out to us:
“I really appreciate participating in surveys for Accelerant Research. I learn new things from the topics that are presented to me. I'm looking forward to taking more surveys.”

That’s exactly the kind of engagement we want to foster.

At Accelerant Research, we believe better research starts with better participants—people who take the time to thoughtfully consider questions and provide meaningful feedback, rather than simply racing to the finish line.

Engaged panelists. Thoughtful responses. Better research.

Learn more about Agora USA™ and Accelerant Research’s panel solutions:
https://www.accelerantresearch.com/services/research-panels

09/08/2026

Most insights leads get pitched a method before the problem is clear.

So you buy a study that answers a question you were not asking. You find that out after the fieldwork is done.

On a good project scope meeting, nobody names a method. They ask what decision is waiting on this, and what you have already tried.

https://www.accelerantresearch.com/services/strategic-insights

09/04/2026

Anyone on your marketing team can field a survey without asking you.

Three weeks later someone puts a number from it in a deck. Now you are the one explaining why it does not match the study you ran.

The questions are usually not the problem. Who answered is. Bots and professional survey takers are most of what a rented sample gets you.

https://www.accelerantresearch.com/services/research-panels

09/01/2026

Many insights leads pick a research vendor on price and timeline.

Then you get a weak study back. You find that out in the readout, with leadership in the room.

You were told to pick two of speed, cost and quality. A research firm that owns its panel and runs its own fielding can deliver all three.

https://www.accelerantresearch.com/services/research-ops

Get to Know Your Users: The Power of IDIs! 💡 Want to know what your users really think? Accelerant Research specializes...
02/12/2026

Get to Know Your Users: The Power of IDIs! 💡

Want to know what your users really think? Accelerant Research specializes in Moderated In-Depth Interviews (IDIs). Check out our cycle for a structured approach to uncovering valuable insights.

From defining your focus to analyzing the data, we can help you understand your users and create a better product.

02/12/2026

During an Accelerant Research Virtual Insights Conference (ARVIC), Susan Shaw, Customer Research Lead at Ford, shared an honest take on imposter syndrome in research. She emphasized why your past experience—regardless of background—is more relevant than you might think.

Whether you're transitioning into UX or just finding your voice in a new role, her advice is a must-hear.

Catcn her talk: https://www.youtube.com/live/Jq_fZ860A50?si=lASGlh-UBO5kCRYK

Charlotte insights community 👋Join us for the University of Georgia Master of Marketing Research (MMR) Insights Night Wa...
02/11/2026

Charlotte insights community 👋
Join us for the University of Georgia Master of Marketing Research (MMR) Insights Night Watch Party.

Networking, food & drinks, and a livestreamed AI panel from Atlanta.

📅 Feb 25 | 6–8:30 PM
📍 1242 Mann Drive Suite 100, Matthews, NC 28105

Register: https://ugammrinsightsnight.regfox.com/2026

Address

1242 Mann Drive, Ste 100
Matthews, NC
28105

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17042068500

Website

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