Oracle Digital

06/20/2019

The small business world can be a grind working in and on the business to reach goals and milestones and grow.

Owners and employees wear a lot of hats and often excel at filling a lot of roles.

The day-to-day requirements of sales, operations, payroll, invoicing, service, and fulfillment take a ton of time and energy.

Something that gets squeezed out is marketing.

The marketing mix for a small business often covers the essentials and things that are closest to the bottom line.

Small businesses often think about social media marketing as a low-priority task. These eight tips will help you best leverage social for the best results.

06/19/2019

If you have been in the SEO industry for any length of time, you know there is a definitive line drawn in the industry sand.

On one side are black hats.

On the other? White (or gray) hats.

Nothing can draw a group of SEO professionals into a debate faster than mentioning to the other side that your way is better.

But when we talk about the multiple “hats of SEO,” just what are we talking about?

When we talk about black hats, white hats and gray hats, just what exactly are we talking about? Read on to learn more about the multiple hats of SEO.

06/18/2019

The most underutilized resources in SEO are search engine results pages (SERPs).

I don’t just mean looking at where our sites rank for a specific keyword or set of keywords, I mean the actual content of the SERPs.

For every keyword you search in Google where you expand the SERP to show 100 results, you’re going to find, on average, around 3,000 words.

That’s a lot of content, and the reason it has the potential to be so valuable to an SEO is that a lot of it has been algorithmically rewritten or cherry-picked from a page by Google to best address what it thinks the needs of the searcher are.

Here's how you can use the content contained within the SERPs to identify topical and linguistic trends that can help you improve your SEO performance.

06/17/2019

Want to make the most out of display advertising for your business and maximize your ROI?

Then it’s time to dive into the first large-scale display advertising research for ecommerce businesses on the market.

We recently released Display Advertising Stats 2019 and we’re excited to share the study with you.

Using our Display Advertising Tool, we gathered massive amounts of data, based on more than 40 million impressions from the top GDN ecommerce advertisers and 23 million impressions from the top GDN ecommerce publishers throughout the U.S., U.K., India, Canada, Australia, and the Netherlands.

This incredibly valuable data gives unprecedented insights into how audiences interact with online ads in the shopping niche.

Through the research, you will uncover insights that will allow you to use the display network to your advantage while making more data-driven decisions, ultimately resulting in more leads, sales, and profit.

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.

06/14/2019

Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller.

This was stated in the most recent Google Webmaster Central hangout when Mueller was asked how a site can increase its authority.

The webmaster who asked the question says their site lost a significant amount of organic traffic following the June core algorithm update.

Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller.

06/13/2019

https://www.searchenginejournal.com/seo-content-how-much-should-you-pay/311885/?ver=311885X3

“How much do you charge?”

As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…

“That price is too cheap.”

“That price is too high.”

“That price is just right.”

It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.

How much does great SEO content cost? We surveyed SEO experts to ask how much they spend on SEO content. Plus 11 tips for how to find great writers.

06/12/2019

All social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

With that in mind, how do you choose where to invest your time (and potentially ad spend)?

The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.

Let's take a look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Reddit.

06/11/2019

Two high authority websites have lost traffic from the June Core Algorithm Update. Their losses challenge the conventional thinking that expertise, authoritativeness and trustworthiness (E-A-T) were the path for recovering from an update.

Two high authority sites fall to Google's June Core Algorithm Update. Offers clues to update related ranking losses.

06/10/2019

When you are doing SEO, how you communicate your SEO efforts can be just as important as actually doing them.

There is no shortage of ways that you can explain SEO.

But, explain it the wrong way, and your boss or client can get the wrong idea when you meant to explain something entirely differently.

Thankfully there are analogies that tackle some of the most complex topics in the space.

Need help explaining SEO to people who don't fully understand SEO – like a client or your boss? Here are some great analogies you can use.

06/05/2019

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” Vince Lombardi

06/05/2019

What’s trending in content marketing and SEO these days?

Let’s say this: Content is more important than ever.

More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.

Ready to learn more?

These are the five content marketing and SEO trends you need to know.

Are you investing your time, energy, and money on the right trends today? Here are five content marketing and SEO trends you need to know.

06/04/2019

When it comes to shopping, many customers have decided to take their business online.

Statista has estimated that 1.92 billion global buyers will participate in ecommerce activities in 2019. The number is expected to rise to more than 2 billion by 2021.

This demand for online goods has caused companies to be more creative in how they reach audiences online.

From dynamic email messaging to voice and visual search, companies have had to pull out all the stops to capture online audiences. Many of these tools are made possible by the power of AI and automation.

AI has evolved to give marketers a leg up in improving their ecommerce marketing efforts. Here are five ways AI has changed ecommerce.