Scott Toby Studio

Scott Toby Studio Brand systems, digital products, and design consulting for boutique retail and small business. Waco, Texas.

INSIDER Magazine - Winter 2022--------------------------------Editor In Chief: Jerry Hill | Director of Sports Journalis...
02/27/2023

INSIDER Magazine - Winter 2022
--------------------------------
Editor In Chief: Jerry Hill | Director of Sports Journalism
Managing Editor: Krista Pirtle | Senior Director of Revenue Generation
Design/Layout – Scott Toby

INSIDER Magazine - Fall 2022--------------------------------Editor In Chief: Jerry Hill | Director of Sports JournalismM...
02/27/2023

INSIDER Magazine - Fall 2022
--------------------------------
Editor In Chief: Jerry Hill | Director of Sports Journalism
Managing Editor: Jessica McAdoo | Director of Development Operations
Design/Layout – Scott Toby

INSIDER Magazine - Spring 2022--------------------------------Editor In Chief: Jerry Hill | Director of Sports Journalis...
02/27/2023

INSIDER Magazine - Spring 2022
--------------------------------
Editor In Chief: Jerry Hill | Director of Sports Journalism
Managing Editor: Jessica McAdoo | Director of Development Operations
Design/Layout – Scott Toby

Proud to announce that I currently have the pleasure to work with the talented team of Baylor Athletics / Baylor Bear Fo...
02/27/2023

Proud to announce that I currently have the pleasure to work with the talented team of Baylor Athletics / Baylor Bear Foundation on their signature publication, INSIDER Magazine for the past several issues doing the design and layout. Special thanks to INSIDER Magazine Editor In Chief, Jerry Hill, Director of Sports Journalism with Baylor Athletics, for the original opportunity to work with him on INSIDER Magazine.

I will be sharing some of my freelance work from the past 16 months starting with 2021 Winter (Bowl Edition).

If you would like to learn more about how to support Baylor Athletics and student-athletes, head over to http://bearfoundation.baylorbears.com/

Ignite was rolled out June 2020 as Baylor University's $20 million investment into a new enterprise resource planning (E...
07/18/2020

Ignite was rolled out June 2020 as Baylor University's $20 million investment into a new enterprise resource planning (ERP) software that manages day-to-day organizational activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations.

A sample of my various logo work
07/18/2020

A sample of my various logo work

VIBE is a result of being personally approached by the Chamber of Commerce from McGregor, TX in September 2016 due to a ...
07/18/2020

VIBE is a result of being personally approached by the Chamber of Commerce from McGregor, TX in September 2016 due to a 12,000 square foot, multi-vendor store located on Main Street, announcing their sudden decision to close and evict over forty vendors within two weeks time.

Our family owns a 9,000 square foot building on the other side of the street from this business and the city knew we had previous retail experience. Their request was if we could help keep these vendors on Main Street and salvage the holiday sales season.

After a bit of hesitation, our family committed to the project and invited the vendors to move their inventory over to our building as we developed plans for this new business.

By the end of September, we had incorporated under VIBE, LLC and I had started drawing designs for a new front facade, floor plans, store policies and started to work on branding.

By mid October we had submitted designs to the city for a new exterior for approval by the Downtown Historic Committee and had begun building out interior walls for vendor spaces.

On Black Friday in November we allowed vendors to sale items out of their own booths as we still weren't quite ready to conducts sales on their behalf, but we didn't want any of them to miss a major holiday to make much needed sells.

By December 6, 2016 we were able to have a soft opening to manage sells for all of the vendors. Meanwhile, we were having the entire front facade of the store replaced with new windows, doors, awning and signage.

We officially started business January 1, 2020 and have been developing our showroom and marketing ever since!

Baylor University's Signature Alumni Publication | Art Direction & Graphic Design
07/18/2020

Baylor University's Signature Alumni Publication | Art Direction & Graphic Design

Baylor University's College of Arts & Sciences Signature Publication | Art Direction & Graphic Design
07/18/2020

Baylor University's College of Arts & Sciences Signature Publication | Art Direction & Graphic Design

George W. Truett Theological Seminary's signature publication | Art Direction & Graphic Design
07/18/2020

George W. Truett Theological Seminary's signature publication | Art Direction & Graphic Design

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McGregor, TX
76657

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