Yoko Co.

05/21/2026

MMC&T is one of those conferences where the official schedule is only part of the value.

The sessions are strong — especially the keynotes. The hallway conversations are worth showing up early for. And if you go in without a plan, you'll spend two days feeling like you're behind.

On this episode of Yoko Co Live, host Jared Wade gets the full debrief from Ray van Hilst, CAE, and Angie Busby — two folks who've been around long enough to know what's actually worth your time. They'll talk through what to prioritize, what they are excited about in 2026, what Yoko Co is sharing at the conference, and how to make the most of the experience whether it's your first or your tenth.

Connect with Yoko Co online at www.YokoCo.com

Ray van Hilst | LinkedIn - https://www.linkedin.com/in/vanhilst/

Angie Busby | LinkedIn - https://www.linkedin.com/in/angela-busby/

Jared Wade | LinkedIn - https://www.linkedin.com/in/jared-wade

S1-EP13

05/07/2026

Ever told a designer to "make the logo bigger"? You're not alone... and it's one of the most common instincts that actually works against your website.

On this episode of Yoko Co Live, designers Iñaki Elzaurdia and Joana Barber are joining host Jared Wade to bust the most persistent web design myths they hear from clients. From oversized logos to jam-packed navigation to the eternal "can we put more above the fold?"... we're pulling back the curtain on why those instincts exist and what actually makes a website work.

This isn't a roast of clients. It's a window into how great design actually works... and why good instincts sometimes point in the wrong direction.

Join us live on May 7th at 11:15am ET!

Connect with Yoko Co online at https://www.YokoCo.com

Iñaki Elzaurdia | LinkedIn - https://www.linkedin.com/in/inakielzaurdia/

Joana Barber | LinkedIn - https://www.linkedin.com/in/mjoanabarber

Jared Wade | LinkedIn - https://www.linkedin.com/in/jared-wade

S01-EP12

08/27/2025

Exciting news from our partners at the newly rebranded Illinois Economic Development Corporation (Illinois EDC)! Our team had the privilege of leading their rebranding and logo development to reflect this bold new chapter. We’re thrilled to see Illinois EDC step into the spotlight with a fresh identity that highlights the state’s momentum in job growth, business expansion, and global competitiveness. Having the chance to align with organizations making a positive impact fuels our creativity and propels us forward. Proud to help showcase is a great place to live, work, and do business.

We have exciting news: We're now the Illinois Economic Development Corporation (Illinois EDC). 🥳 This is more than a name change. It's a celebration of what we've accomplished and a bold declaration of where we're going. With a deeper integration with statewide growth priorities and a sharpened f...

07/17/2025

Congratulations to Complete College America on the launch of their Complete College Photo Library this week! It's a free, open-source photo library representing authentic college students on real campuses and providing a new view of higher education to shift how people see and understand the college experience. Explore the library here: https://completecollegephotolibrary.org/

06/05/2025

Your organization does important work, but if people can't find you online, how will they discover it?

You don't need an SEO expert or weeks of website overhauls. In just one afternoon, you can implement five high-impact SEO improvements.

No technical expertise required. Just a few hours of focused effort to help your mission reach those who need it most.

Spend just a few hours optimizing a few things on your website to connect more people with the good work you're doing.

06/04/2025

WordPress powers 43% of all websites globally, including Disney and the White House. So why do so many organizations still avoid it?

Answer: security myths from 15+ years ago.

But WordPress core hasn't had a major security vulnerability since 2017.

Modern WordPress delivers enterprise-grade security at a fraction of the cost, but organizations making decisions based on outdated fears often overspend by $200,000+ over five years.

Time to separate WordPress security fact from fiction:

Debunking WordPress security myths: Discover how modern WordPress meets industry standards & saves $$ over alternatives. Get the facts for 2025.

05/29/2025

The old "publish content, rank on Google" playbook has officially flatlined.

Your customers used to visit your website with their questions. But now AI is answering them. Bad news: some companies are seeing their traffic drop by 70% or more because of it. Good news: the visitors who DO make it to your site are actually higher quality leads.

Our CEO, Chris Yoko, breaks down how smart companies are adapting their websites to thrive in this AI-first world. And it's not about chasing keywords anymore.

Worth the read in Startups Magazine if you're wondering why your website strategy might need a complete rethink.

AI is rapidly reshaping how people discover and evaluate companies online, fundamentally altering the rules for what makes a website succeed. To stand out in this new era, organisations must begin to gear their strategy toward the AI models that will recognise and recommend them.

05/21/2025

Your website needs help. But a redesign isn't in the budget.

Good news: You don't need to rebuild from scratch to see meaningful improvements!

Our latest article offers 5 practical ways to boost your website performance without breaking the bank. Think of it as Marie Kondo for your website – focusing only on the elements that spark joy (or conversions)!

Check out the full article here:

Learn 5 practical ways to boost your website performance without a redesign. Perfect for orgs needing results in uncertain times & tight budgets. Quick, impactful solutions.

05/20/2025

Refresh or rebuild? Your website might not need the complete overhaul you think it does.

Before you tear the whole thing down and start over (or spend the $$$ that would require), read our guide to help you figure out whether your site needs a strategic refresh or a complete rebuild.

We've included real examples from organizations that achieved amazing results with strategic refreshes:

• 179% increase in traffic to key pages
• Over 34,000 connections made through a refreshed directory
• 10+ years of value from a single website investment

Check out our practical tips on making the right choice for YOUR organization.

Learn when to implement a strategic website refresh versus a complete rebuild with our practical framework. Discover real-world examples & implementation tips for mission-driven organizations.

05/15/2025

Is your website like a Precious Moments figurine collecting dust in your aunt’s curio cabinet? (No offense to Aunt Judith.)

Or maybe it's caught in a cycle of demolish-and-rebuild every 3 years.

What if we told you there’s a better way?

We've helped organizations like the American Association of Endodontists create websites that stay effective for 10+ YEARS with strategic evolution rather than constant rebuilds.

Check out our latest blog post to see how our approach can save you money and amplify your mission.

Your website is alive. Not like a zombie—more like a garden. It needs regular care to thrive. But too often, mission-driven organizations treat their websites like new homes: build it once, admire it briefly, then ignore it until something breaks or guests are coming. Rinse. Repeat. This “launch...