Universal Media, Inc.

06/11/2026

A new Samsung Ads report found that free, ad-supported streaming apps are now achieving audience reach comparable to broadcast TV, with sports, reality programming and news ranking as the top three FAST content genres and live programming driving the strongest engagement.

TheDesk has more: https://bit.ly/49QWP7I

June 2, 2026 - Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.

06/09/2026

A new Triton Digital report based on a survey of over 6,000 monthly U.S. podcast listeners found that 80% consume podcasts both by watching and listening, with only 13% saying they exclusively listen and 7% exclusively watching. Comedy, news, and culture podcasts had the highest reach.

Read more from The Current: https://bit.ly/4g8lAjx

As video podcasts grow on Spotify, Netflix and more, a new report sheds light on U.S. audio consumption habits — and why new listeners could mean more ad opportunities.

06/04/2026

Tonight is the live finale of the 42nd annual Children’s Miracle Network Telethon on WGAL! UMI is proud to sponsor this important event.

Throughout the week, our community has come together to support local children and families through life changing care at Penn State Health Golisano Children’s Hospital. Every donation helps make stories of hope and healing possible.

Thank you to everyone supporting this incredible cause and helping give kids the Gift of Growing Up.

06/01/2026

Today marks the start of the 42nd annual Children’s Miracle Network Telethon, and UMI is proud to sponsor this incredible and inspiring event.

Every dollar raised stays local to support children and families receiving care at Penn State Health Golisano Children’s Hospital. Stories of courage, hope, and resilience will be shared all week on WGAL.

We’re honored to help support a cause that means so much to so many in our community.

05/28/2026

We’re proud to support the 42nd annual Children’s Miracle Network Telethon benefiting Penn State Health Golisano Children’s Hospital.

At UMI, we believe in supporting the communities we call home, and this event helps make a real difference for local children and families across our region.

Tune in to WGAL from June 1 through June 4 to hear inspiring Miracle stories and see how donations directly impact kids right here in our community.

05/27/2026

Google announced major updates last week, including Gemini 3.5 Flash as the default model in AI Mode, a redesigned AI-powered search box, follow-up questions from AI Overviews, and new Search agents. AI Mode has surpassed 1 billion monthly users, and Google is expanding Personal Intelligence capabilities.

Read more from the Google blog: https://bit.ly/4uwroaN

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We shared the next step in our journey to bring together the best of a search engine with the best of AI.

05/26/2026

The Trade Desk is developing a new AI-powered campaign assistant built with Anthropic’s Claude model to help advertisers plan, optimize, and manage media buys more conversationally. The tool is designed to simplify campaign workflows by translating natural language prompts into targeting, budgeting, and optimization actions.

Digiday has more: https://bit.ly/42S4wql

The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery.

05/14/2026

The IAB projects digital video ad spending will continue climbing in 2026, fueled by connected TV, social video, and streaming growth. Analysis shows that advertisers are increasingly shifting budgets toward digital formats that combine targeting with premium video environments.

Read more from TheDesk: https://bit.ly/3Pd4zK7

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.

05/13/2026

Nielsen is introducing updates to its ratings methodology that could increase reported viewership numbers across platforms. The changes are designed to better capture streaming and out-of-home viewing behaviors.

Front Office Sports has more: https://bit.ly/48TyFZJ

Nielsen is targeting a full inclusion of the new increased co-viewing measurement in time for the 2026–27 television season.

05/11/2026

CHEERS TO THE YEARS: Congratulations to the following employees on your May work anniversary! We appreciate your hard work and dedication and are grateful for the role you play in UMI’s ongoing success.